Marketing Audit

Ellison Ellery Consulting has uncovered millions of dollars in lost revenue for universities and created stopgaps in marketing to end wasteful spending. Renee has been able to leverage her experience from working with 50+ colleges to help her new school clients make quick gains and impact their upcoming starts.

Renee is able to make some quick adjustments and plug up the leaky buckets and ultimately drive more enrollment growth.

Let Renee audit your entire marketing strategy, media spends, analytics and reports to find areas of waste and opportunity. She is able to review all of your inputs quickly and produce a set of recommendations on what channels to pull back on and which ones to ramp up. She will provide your team with a roadmap that only someone with 20 years of experience can do.

Are you maximizing your ROI?  “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker

Let me help you figure out!  

For every issue I uncover, you’ll receive a set of recommendations on how to resolve this issue. Your team probably already knows there are issues. Let me help your team prioritize these issues based on the potential impact and benefit to the organization.

Let’s Skyrocket Your Results Together.  

Here is a sense of the services I offer, however, each private college, community college, university, large online university, or bootcamp can be radically different, that each project is tailored to that specific institution’s needs and goals.

It is important we create a thoughtful strategy that drives enrollments or improves retention.

Our Services Span Across these Areas: 

• Communication Strategy
• Set up KPIs and other metrics, and set-up reporting
• Creative asset audit
• Website Chat experience
• Set-up communication cadence (schedule)
• Create email or social media templates
• Create email blasts copy and schedule
• Help develop your content calendar
• Keyword research for SEO
• Landing page development
• Website and conversion enhancements

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.

–Demand Metric