Admissions Excellence
Build a Confident, High-Performing Admissions Team Without Burning Out
Year-round coaching, training, and support that helps your admissions team convert more students and feel more energized doing it.
Enrollment is more competitive than ever. Your admissions team can’t afford to rely on outdated processes, disconnected tech, or generic communication strategies.
With the Admissions Professional Development & Coaching Program from Ellison Ellery Consulting, you’ll get the insights, tools, and skills to:
- Increase yield through better engagement and follow-up
- Shorten decision timelines with personalized outreach
- Boost team productivity with optimized workflows and accountability systems
- Deliver a standout prospective student journey that reflects your institution’s brand and mission
We're certified.
Check out our certifications and partnerships.
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Hubspot Solutions Partner Program
Inbound Marketing Certified
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Professional Development & Coaching
We offer programs for Admissions teams and Admissions leaders that drive skill mastery and lasting change.
Skills we develop:
- Objection handling
- Lead nurturing & relationship building
- Time management & productivity
- Sales enablement & enrollment strategy
- Understanding prospective student needs & motivations
Formats
- Group Coaching: Peer learning with real-world roleplay and problem-solving
- One-on-One Coaching: Tailored guidance for individual growth
- Self-Directed Learning: On-demand modules for flexible training
Check out Coaching Packages
Understanding the Investment
Why Admissions Coaching Works
Admissions Training Program FAQs
The Problem Admissions Teams Face Today
- Students take longer to decide
- Families need more hand-holding
- Counselors are stretched thin
- Outreach is inconsistent
- Tech is underutilized
- Conversion gaps widen every year
- Burnout is at an all-time high
That’s why we’ve created this program!!!
Why Ellison Ellery Consulting
With 27+ years in higher education and admissions consulting, we’ve worked with top-performing institutions and enrollment teams nationwide. Our blended approach of audit + coaching + AI enablement delivers measurable results quickly.
This program is for you if your team is…
- Struggling to convert inquiries into real applications
- Dealing with burnout or low productivity
- Inconsistent in follow-up
- Missing enrollment goals
- Lacking structured training or professional development
- Onboarding new reps who take months to ramp up
- Relying on outdated scripts or unclear processes
By the end of this program, your team will…
- Respond faster and convert at higher rates
- Improve yield with proven messaging and outreach
- Gain confidence handling objections
- Follow a clear daily rhythm that prevents burnout
- Use your CRM more efficiently
- Build stronger relationships with prospects
- Create a standout campus visit and tour experience
- Make smarter enrollment decisions with data
- Be a confident, connected, motivated team
Admissions Coaching Levels
Coaching Journey Roadmap
- Month 1–3: Foundations
- Month 4-6: Confidence + Conversion
- Month 7–9: Advanced Strategies
- Month 10–12: Melt Prevention + Peak Enrollment
Level 1
Foundations – Admissions Team Coaching (Monthly)
Group Coaching (1x/month)
Interactive peer-learning sessions facilitated by Renee Seltzer.
Masterclass (1x/month)
Training on best practices in enrollment, outreach, student engagement, and yield strategies.
Training Resources
Access to tools, templates, and training documents to reinforce learning.
Peer Learning
Opportunity to connect with other admissions professionals, share challenges, and learn solutions.
Level 2
Growth – Admissions Team Coaching (Twice Monthly)
Group Coaching (2x/month)
Deeper dive with more personalized guidance and accountability.
Masterclass (1x/month)
Advanced strategies in enrollment management, prospect nurturing, and leveraging technology.
Training Resources
Access to a growing library of playbooks, scripts, and enrollment training docs.
Peer Learning
Connect with colleagues across institutions to see what’s working and what’s not.
Extra Benefit
More frequent touchpoints with Renee for real-time coaching and momentum building.
Level 3
Leadership Excellence – Admissions Leaders Coaching
Leadership Coaching (2x/month)
Group sessions for Directors, Deans, and Enrollment Leaders facilitated by Renee.
Masterclass (1x/month)
Focused on leadership, team accountability, scaling processes, and strategic enrollment planning.
Training Resources
Leadership-focused frameworks, dashboards, and metrics to track performance.
Peer Learning
A confidential space for leaders to share leadership challenges and best practices with peers.
Facilitation by Renee Seltzer
Leverage 25+ years of higher ed enrollment expertise to navigate complex leadership challenges and make better strategic decisions.
Admissions Training Packages
Choose the program that fits your goals:
- À la carte secret shops and marketing diagnostic audits and coaching
- Bundled tiers (Foundations, Growth, Transformation)
- Ongoing subscription for continuous improvement
Multi-campus and long-term contracts receive 10–25% discounts.
Level 1
Foundations – Admissions Staff Coaching (Monthly)
- 1x group coaching session/month
- 1x masterclass/month
- Resources + peer community
Level 2
Growth – Admissions Staff Coaching (Twice Monthly)
- 1x group coaching sessions/month
- 2x masterclass/month
- Resources + peer community
Level 3
Leadership Excellence – Admissions Leaders
- 2x leadership group sessions/month
- 1x leadership masterclass/month
- Leadership frameworks + peer community
What Our Clients Say About Us
We love working for our clients and they love the work we do — it's a win-win.
Book a free consultation now and let’s talk about your team’s needs.
Your admissions team could improve yield, create a better student experience, and close the gap between inquiries and enrollments, all within 90 days.
Why Admissions Coaching Works
These aren’t just training sessions; they’re collaborative, high-impact coaching communities designed to sharpen your admissions skills and expand your playbook.
Curated Peer Groups (Non-Competitors)
You’ll be paired with colleagues from non-competing institutions so you can openly share challenges and successes without holding back. This ensures a safe, supportive environment where you can be transparent and collaborative.
Learn What’s Working in the Field
Discover what other schools are doing to increase inquiries, improve yield, and streamline processes. You’ll walk away with real strategies you can implement immediately, tested and proven in environments just like yours.
Tips, Tricks & Best Practices
Each session is packed with actionable takeaways, from outreach scripts and event strategies to follow-up workflows and CRM hacks, all designed to help you work smarter, not harder.
Always-On Access to Support
Beyond the monthly or bi-weekly sessions, you’ll have access to a private group chat where you can post questions, swap ideas, and get ongoing feedback from both Renee and your peers. It’s like having a team of colleagues in your back pocket, available whenever you need them.
Facilitated by Renee Seltzer
With 25+ years in higher ed enrollment and marketing, Renee helps guide the conversation, ask the right questions, and ensure you leave each session with clarity, inspiration, and a plan of action.
How is this going to help your institution?
- Increase in applications or yield rates
- Improved call-to-application conversion
- Better staff accountability and morale
- Faster onboarding for new admissions reps
- Faster onboarding for new admissions reps
Admissions Training FAQ
Frequently Asked Questions
1. Who is this program for?
The program is designed for higher education admissions professionals at all levels, from frontline admissions counselors to directors and VPs of enrollment.
We have two tracks: one for Admissions staff and one for Admissions Leaders (Directors and VPs), so you’re always with peers at a similar level.
2. What Will I Get From the Sessions?
Admissions teams everywhere are feeling the strain. The pace is relentless, the expectations keep rising, and too often, counselors are left without the support, training, or professional development they need to perform at their best.
Burnout isn’t just common, it’s becoming the norm. That’s exactly why I built this coaching program.
It gives your team the guidance, structure, and peer support they’ve been missing.
With ongoing coaching, masterclasses, actionable tools, and a safe community to learn from others in non-competing schools, we help your team avoid burnout, improve performance, and increase enrollment in a more sustainable and energizing way.
Ultimately, you’ll be able to:
- Increase in applications or yield rates
- Improved call-to-application conversion
- Better staff accountability and morale
- Faster onboarding for new Admissions reps
- Stronger leadership decision-making
3. How often do the coaching sessions take place?
- Admissions staff can join once-a-month or twice-a-month group coaching sessions, depending on their package.
- Admissions leaders meet twice a month for leadership-focused coaching. This allows them to talk through specific issues they are experiencing.
Every package also includes a monthly masterclass on a trending or critical enrollment topic. The masterclass is recorded for convenient viewing.
4. What makes these sessions different from a training webinar?
These are live, interactive coaching sessions, not one-way presentations. You’ll bring your real challenges, questions, and goals, and walk away with personalized feedback and strategies you can use right away.
5. Will I be in a group with my competitors?
No. We intentionally group participants from non-competing schools so you can share openly without hesitation. This creates a safe environment where real, honest conversations happen.
6. What kind of topics are covered?
Topics vary each month and are shaped by participant needs, but common areas include:
- How to onboard and ramp up new hires quickly so they become productive within weeks, not months.
- How to standardize your admissions process with clear expectations, playbooks, and daily habits that drive results.
- Proven inquiry-to-application conversion strategies that boost response rates and reduce early funnel drop-off.
- How to write and deliver effective outreach messaging across calls, texts, emails, and social platforms.
- How to identify and fix gaps in your funnel before they impact your goals.
- Step-by-step yield strategies to move applicants to enrolled students with greater confidence.
- How to engage families effectively and turn them into enrollment champions.
- Techniques to prevent summer melt and keep admitted students connected and committed.
- How to manage time, structure your day, and prioritize high-value activities to reduce burnout.
- CRM best practices that improve follow-up speed, lead tracking, and accountability.
- How to master objection handling around cost, uncertainty, distance, and competing offers.
- Communication techniques that build trust, rapport, and urgency without feeling pushy.
- How to run high-impact campus visits, tours, and virtual events that convert at higher rates.
- Best practices for using data to tell a story, evaluate performance, and create mid-year adjustments.
- How to personalize outreach at scale without overwhelming your team or adding more work.
- Skills to build confidence, stay motivated, and maintain an enrollment-focused mindset throughout the year.
- Leadership-aligned strategies for forecasting, setting KPIs, and coaching underperforming reps.
- How to collaborate better with marketing, financial aid, and academics for a smoother student journey.
- How to build a year-long enrollment plan so your team feels focused, supported, and aligned.
7. Do I get support between sessions?
Yes! You’ll have access to a private chat group where you can post questions, get feedback, and share ideas with your peers and Renee in between coaching calls. The goal isn’t to create a complaining session, but strategy session on how to improve at your institution.
8. What’s included besides the group coaching calls?
Each package includes:
- Monthly masterclasses on high-impact enrollment strategies
- Training resources and documents you can use right away
- Peer learning community for ongoing support
9. Who is the facilitator?
All sessions are facilitated by Renee Seltzer, who brings 25+ years of experience in higher education enrollment, marketing, and admissions strategy. Renee has worked with 90+ institutions to improve yield, scale outreach, and build high-performing teams.
10. How much does it cost?
- Admissions Staff (Monthly Coaching): $497/month
- Admissions Staff (Twice-Monthly Coaching): $797/month
- Admissions Leadership (Twice-Monthly Coaching): $1,297/month
- Pay annually, get 2 months free
Annual and multi-seat pricing available.
11. Is there a referral program?
Yes! When you refer a colleague who signs up for 6 months or longer, you’ll receive a $100 gift card as a thank-you. There’s no limit, the more you refer, the more you earn.
12. Common Hestitations
- “I don’t have time.” → Sessions are only 60–75 minutes and will save you hours of wasted effort.
- “We can’t afford this.” → Losing one student costs far more than this program. If it helps you convert even 1–2 more students per cycle, it pays for itself.
- “I’m not sure if group coaching is right for me.” → You’ll still receive personalized feedback because the groups are intentionally small and interactive.
13. Is Enterprise Pricing Available? Group Discounts?
Schools may want to enroll 3–5 or more Admissions reps together or a few Admissions Reps and a Director or VP level. You could offer:
- Discounted pricing per seat
- Private team coaching add-on
- Reports/feedback for leadership on team progress
14. What is the Difference Between the 12- Month Program vs. the 6th Month Program?
The 6-month program gives your admissions team a strong, structured foundation. It focuses on the highest-impact skills your counselors need right now, like ramping up new hires, improving inquiry conversion, strengthening yield, managing time effectively, and handling objections with confidence. It’s designed to deliver fast wins that boost performance quickly.
The 12-month program goes deeper. It includes everything in the 6-month track, then expands into advanced enrollment strategies, mid-year funnel optimization, CRM mastery, melt prevention, event optimization, and long-term planning. It also adds more leadership alignment, data analysis, forecasting, and a full annual enrollment strategy. The extra time creates more space for implementation, coaching, and ongoing support, helping teams build sustainable habits rather than short-term fixes.
In short, the 6-month program builds momentum and skills, while the 12-month program transforms your admissions approach for long-term success.
Book a free consultation now and let’s talk about your team’s needs.
Your admissions team could improve yield, create a better student experience, and close the gap between inquiries and enrollments, all within 90 days.