Ed Tech Evaluations

Ed Tech Evaluations

Finding the Right Tools to Solve Your Biggest Challenges

We’ll help you find the right applications and tools you need for your school to succeed.

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Move your projects forward with technology consulting.

Colleges and universities come to us to help solve business problems. We are a consulting company at heart. 

Our clients include universities, ed-tech, and online program management companies (OPMs), who need help solving a pain point in their business. A few examples can include finding the best technology for enrollment management or career services, or online application.  

Were you tasked with moving your digital transformation journey forward? Your team might be stretched, so you’re looking for the right technology solution for your department.

Our team can help take a weight off of your back by evaluating technology and solutions providers for you and suggesting new solutions your team may not be aware of.

Evaluating technology can be a lengthy and complex process — which is why you need expert help. We work to understand your technology goals and needs and then find which vendor(s) is the right choice for your organization.

We help schools find partners or solutions, including:

  • OPM partner
  • Contact center
  • LMS
  • CRM
  • Curriculum resources and technology
  • Career services technology

Why Projects Fail:

Projects fail because of a lack of planning and management participation, underestimating resources, failing to manage user expectations, too much customization and tweaking at the end of the project, and insufficient testing, to name a few.

According to reports, 25 percent of technology projects fail outright; 20 to 25 percent don’t show any return on investment; and as much as 50 percent need massive reworking by the time they’re finished.

While we’re a boutique agency, we deliver big results for universities and colleges. Our roots are in higher education lead generation and enrollment optimization with initiative strategies to improve yield. We work with private small universities up to Tier 1 large state university systems, and everything in between. 

We are a group of innovators rooted in the complexities of education. We know your jargon; we know how challenging the education space can be.

Our Tech Consulting Services

Our consulting will be anchored to your business problem and/or opportunity. Each consulting project will have different goals and outcomes. Consulting projects can include: 

  • Evaluating text messaging, email systems, website chat solutions.
  • Determining the list of competitors to evaluate.
  • Evaluating a new technology and comparing it to a set of competitors to find you the right solution.
  • Attending demos, vetting out integration requirements, and poking holes in vendor feature sets.
  • Evaluating vendors against the unique needs of your business, ranking the software requirements, and providing you with recommendations.
  • Cross-referencing information and feature sets, determining shortlists, and identifying inefficiencies or shortcomings.
  • Researching applications for using new technology.
  • Determining your ROI from the new technology.
  • Building and refining a list of requirements for RFP or writing your RFP if needed.
  • Investigating if you have an onboarding, training, and retraining process set up for this new technology across your departments and silos.

If this process is not done well, it can be riddled with bias and risk. We are an impartial third-party group evaluating each solution to find the best one for your organization. Our goal is to find a technology that meets your needs now and into the future.

Our Approach to Technology Evaluation Consulting

Understanding Your Goals and Outcomes

We are consultants at heart and our research will be anchored to your business problems and/or opportunities. We work to understand your needs and goals for the new technology to ensure we are evaluating the right feature set for your business.

Research Audit and Evaluation

The bulk of the project will be spent on drafting and collecting the needed data points to solve for your objectives and desired outcomes. We schedule and attend demos, research products, read reviews, speak to current customers, and more to accumulate as many data points as possible.

Create the Deliverables

We will put together a summary memo and rubric to compare competitors sets focusing on features, benefits, integrations, and possible issues to look for.

Present Findings

We are excited to share our findings with you and your team. We want to help you evaluate your industry specific technologies and help you decide which one is the right technology for you — or if you need to pass on the technology altogether.

The EEC Difference 

Over the past 20 years, we’ve done countless qualitative studies, technology evaluations, and set up usability and user-testing for schools. Over that time, we’ve amassed a unique set of skills and perspectives on students and technology. 

This is why our consulting clients have been coming back to us for the past 10 years and are constantly referring other schools to us.

We’re a full-service agency and we work to own your journey, always looking for ways to drive more qualified students into your enrollment funnel. We stay true to your through-line in everything we do, optimizing your entire enrollment process, revamping your marketing efforts, and reducing areas of friction to give you more loyal students who will want to refer their friends.

Sales Operations

Getting Clarity on Your Burning Questions

Within every organization, the team is tasked with answering tough questions. In order to modernize your processes, often technology is introduced. However, the right technology solution isn’t always selected.

Through our consulting engagements, we get to the heart of your burning questions and get them answered. Most importantly, you will be able to make decisions and necessary changes from this research.

We follow a thorough methodology and document our entire process so you can feel confident in presenting our finds to your Board of Trustees.

Conversational Marketing

Your University Needs Outside Expertise

University team members are often already so busy servicing students and supporting the university that they need outside consulting to help them accomplish these projects quickly. We are able to apply the learnings from over 250 consulting projects, and through that lens, we are able to provide recommendations and insights.

Sequences and Playbooks

Working Outside Your Org Structure

We are able to uncover insights spanning different departments, which are often too challenging for schools to do on their own. We are able to create better student enrollment experiences or new student onboarding experiences because we are untethered to departments and personalities. We provide recommendations that are best for your students and prospective students. You can count on unbiased results.


Reaching Your Goals with Data-Driven Strategy

We’ve been doing diagnostic marketing for 20 years — we dig into the data, ask the right questions, tap into trends, and gather insights to clarify your story and find your throughline.

Having worked with universities just like yours, we have gathered valuable insights that we will share with you. We are also firm believers that you can’t improve what you don’t measure, so we carefully track your results to help you achieve your goals.

Our goal is to make qualitative studies more data-driven so you can feel confident to act on the findings.

We’re more than an agency — we’re your Growth Partner.

We are a group of innovators rooted in the complexities of education — we know your jargon, and  we know how challenging the education space can be.  And we consider ourselves your growth partner.

While we’re a boutique agency, we deliver big results for universities and colleges. Our roots are in higher education lead generation and enrollment optimization with initiative strategies to improve yield. Our work has ranged from small private universities up to Tier 1 large state university systems — and everything in between.

Let's schedule an introductory call

Our Process for Ed Tech Evaluations

Define Your Objectives
We solve business problems; but first, we need agreement on what business problem we are solving for.


Strategic session to determine what decisions you are trying to make, what you need the technology to do, how the technology or service will work across teams and silos, so we can align our research to answer your business decisions.
Prepare Research Design
Get a detailed execution plan (roadmap) for how we can achieve your goals. Once you approve of the process, we will continue to the next step. 


Custom Strategic Roadmap
Collect and Analyze Data
We kick off the project and gather the needed data over a given amount of time and then spend a few weeks pouring over the data to write up our insights and recommendations.


Strategic session to review our insights and recommendations.
Present Findings
Now, we are excited to share our findings, insights, and recommendations. The bulk of the project will be spent on drafting your rubric, or summary deck of observations, along with delivering a set of actionable recommendations on which solution to move forward with.


Formal presentation of your action plan.
Execute Recommendations to Accelerate Growth
The time is now to apply the recommendations and watch your growth dramatically accelerate.


- We can help you set up the technology, including integrations.
- We work with the solutions provider to provide additional training and onboarding.
- We can work with your organization to get better management participation.
- Create a road tour to manage user expectations and training on how to best use the system, or system features.
- Implementation user-testing and usability testing.
- Retraining.
Marketing Agency Services

How is your Tech Stack contributing to your school’s growth?

Schedule a brief discovery call to receive a complementary consultation for your school.