Content Marketing

Content Marketing

Content Marketing That Combines Art And Analytics

With a strong content strategy in place, you can strategically attract your ideal audience and watch them grow from strangers into loyal customers.

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Start delivering natural content that educates and converts

Content Marketing can seem like a daunting and complex process with a high learning curve. It’s difficult to know where to start, how to reach your target audience, what story to tell, and how to analyze data to make improvements. What channel should you focus on? Where are your ideal buyers going for resources? With the right strategy in place that targets your ideal audience, you can make your content work for you and guide leads along the buyer’s journey.

Every stage in Content Marketing, from understanding your buyers’ personas to knowing which content channels and content stories will be most effective, is critical to master before moving on to the next — and that’s where we come in. We’ll help you build out a robust Content Marketing strategy and create compelling content that converts.

Our Approach to Content Marketing

Generating Consistent Traffic

Do you know where your buyers are coming from? Whether they find you via search engines, social media, podcasts, or a thousand other possible channels, we identify top pipelines and revenue sources — then build a strategy around that system.

Defined Buyer’s Journey

It all starts with your ideal buyer’s persona. What motivates them and what do they desire? We’ll explore the awareness, consideration, and decision stages to help determine what content your ideal buyer would need and at what time.

Creating Compelling Content

We create content so compelling and original it’ll leave your consumers thinking they need to act fast otherwise they’ll get left out. Whether it’s educational blog posts, share-worthy social media copy, creative infographics, or must-have lead magnets, your audience should feel the FOMO.

Analyzing the Results

Every piece of content needs a clear purpose and system of measurement in order to meet your goals. With the right content management technology in place, our team can help elevate your KPIs to the next level. We know how to make the most of HubSpot and can’t wait to show you.

The EEC Difference

Our team consists of marketing veterans, advertising professionals, paid media wizards, inbound marketers, Gen Z-ers, and storytellers. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.

Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers. 

 We have the technical know-how needed to execute campaigns, craft end-to-end digital experiences, and drive more traffic, leads, and revenue to your business — but know-how only takes an agency so far. That’s why we’ve also cultivated our soft skills (like listening, critical thinking, and a good amount of common sense) to make us a well-rounded partner you actually want to meet with on a regular basis.

EEC Team
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Selling With Your Story

Clarifying your message through brand storytelling is the key to truly engaging your customers. And we help your customers become the heroes of their own stories. We make sure all of your marketing efforts are fueled by your story, helping to build meaningful relationships and expedite the buyer’s journey. And we ensure both your marketing and sales teams are completely aligned on your brand’s story so that it shines through in each step of your funnel.​
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Bringing Customers to You With Inbound Marketing Strategy and Tactics

Buyers are now in control — the days of chasing leads are gone. You now need to actually attract buyers into your funnel, building a long-term relationship with them so that they become more sales-ready over time. Our inbound strategy is driven by understanding your buyers’ pain points and what drives them to buy. We focus on providing value to your buyers first and making them more sales ready before engaging them to buy your product or service. Only 1-3% of buyers are ready to buy right now — we create a strategy to engage the other 97% until they’re ready.
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No More Random Acts of Marketing

We don’t believe in random acts of marketing. By conducting in-depth research to define your audience and understand their true desires, we help you reach, attract, and retain high-quality, buyer ready customers with strong lead nurturing tactics. Lead nurturing can work through email and text as well as re-messaging campaigns on Facebook, LinkedIn, Google, and more. We orchestrate well-thought-out campaigns across marketing and sales channels to create a seamless buyer’s experience that delights! ​
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Reaching Your Goals With Data-Driven Strategy

Having worked with companies just like yours, we have a store of valuable data insights that guide the way we do things. Having worked with companies just like yours, we have a store of valuable data insights that guide the way we do things. We are also firm believers that you can’t improve what you don’t measure, so we carefully track your results — especially which ads, landing pages, content, (and more) lead to sales — to help you refine your marketing strategy. And we also understand not everything can be attributed... but it’s still worth taking on creative endeavours, like a thought leadership strategy. We understand marketing is as much of a science as it is an art.

Our Process for Graphic Design

1

Marketing Performance Assessment

We’ll do a comprehensive assessment of your marketing funnel and performance with the goal of finding areas of opportunity. We lean on our diverse experience while strategizing how we can take your marketing efforts to the next level and drive you more revenue.

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2

Strategic Planning

Aligning your goals with our strategy, we’ll use our data-driven approach to create a strategic plan for how your marketing can begin to generate more leads and revenue.

3

Execution Phase

After we’ve agreed on a strategic plan, we’ll set the plan in motion. Expect true transformation and exciting results while we execute our strategic plan.

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4

Testing & Reporting

Our process doesn’t stop once we’ve accomplished the deliverables. We constantly test the success of our initiatives and tweak as needed, also providing your team with insightful reports about the results of our work.

5

Maintenance & Training Resources

We’ll make sure all campaigns and initiatives keep running smoothly (and driving you revenue!) during the maintenance stage. And, because you can never stay too ahead of the curve, we’ll provide you with timely, relevant, and actionable training resources to keep your team up to speed.

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How are your Graphic Design efforts
contributing to your company’s growth?

Schedule a brief discovery call to receive a complementary consultation for your business.