A&R Meridian Case Study: Brand Identity & Website Development

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About A&R Meridian:

A&R Meridian works as a collaborative providing real estate development, design, building, and consulting services, along with legal consulting, to create communities of the future.  They united several companies to form a perfect team to build custom-designed homes, apartment complexes, and master-planned communities from start to finish.

How We Helped:

A&R Meridian needed a new brand identity and website to help prospective buyers trust them and want to buy one of their new construction homes. While A&R Meridian works with Realtors throughout the country, prospective home buyers do want to learn more about the builder of their home before buying it. Ellison Ellery was hired to help define A&R Meridian’s brand and develop a website worthy of showcasing A&R Merdian’s quality craftsmanship and definitive architecture.

Deliverables:

  • New Brand Identity 
  • Logo Design
  • Website Design and Development
  • Keyword Research
  • Content Strategy and Writing

The Importance of Brand Identity

You could do everything else right, but if your brand identity is lacking, you are going to end up losing customers to companies that have prioritized strengthening their brand identity. 

A business with remarkable stories can win over its audience and raise the perceived value of its brand. Building your identity through storytelling conveys purpose, and businesses with purpose are the ones that ultimately stand out and capture a consumer’s heart and wallet.

Your brand identity can be strengthened by updating your:

  • Logo
  • Content/ Storytelling 
  • Website Design 
  • Digital Assets 
  • Transparency
  • Videos

Why You Should Invest in Website Development

An optimized website is your hardest-working employee. Your website should entice visitors to want to learn more about your business. A&R Meridian is selling homes for $3 million, and its website needs to convey luxury, quality, and trust for prospective home buyers to feel confident in their investments. 

Even the most effective branding campaigns can bring underwhelming results if your website is plagued with poor user experience, slow speed, and mediocre messaging.

What happens when you visit a website that won’t load? Or it’s too challenging for a website visitor to find their desired information. It’s much harder to convince visitors to stay, generally, users leave at the first sign of trouble.

A poorly constructed website can instantly decrease the value of your brand specifically. 

The goal is to create a modern, beautifully designed website that makes the website an enjoyable experience. Thoughtfully crafted websites like these often lead to increased session durations, more links clicked, and a boosted perception of the brand. 

Higher brand perceptions are generally equal to your ability to charge higher prices and grow sales.

Moving Forward

With the help of their newly defined brand identity and modern website, they will be able to capture the attention of countless more customers and help put more families into their dream home.

How well are your efforts contributing to your company’s growth?

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