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Magnet Remodeling, Home Service Company

Exceeded Revenue Goals After Only Two Months

Summary

Magnet Remodeling is a home service company based in Orlando, FL. They have been serving the Central Florida area for over 15 years. Before coming to us, they were working with a few agencies and seeing very little results. Magnet came to us with the desire to scale their business and possibly franchise their new concept.

What we did:

Brand Identity Package
New Website
Paid Advertisements
Email Marketing
Graphic and Video Design
Lead Funnel Development
IT Integrations and Analytics
The Problem

A local business with no digital marketing

When we started with Magent, they did not have a strong online presence. Their website was filling their need to have a website, serving no other purpose. It provided no lead generation at all. Luckily, they were ready to invest in their online presence so that they could see real revenue growth!

We modernized Magnet’s entire business allowing them to double their revenue targets in under 60 days

SE0

We kicked off longer-term strategies like search engine optimization and launching more local marketing channels.

At the 90 day mark, we tripled their revenue and they are still scaling!

What Our Client Says About Us

Magnet Remodeling, Home Service Company

Adrian Eslava

CEO & Project Manager, Magnet Remodeling

Adrian_Eslava_Owner_of_Magnet_Group-removebg-preview

We started working with Ellison Ellery Consulting a few months ago, and they were able to create a new website for us, truck wrap our entire fleet, a new Google Ad account which is doing stellar for us, Facebook ads, new blog posts, email campaigns, and etc. I’m amazed at how responsive and fast they are!

They were able to evaluate our business and add in marketing automation because they knew the nature of our business. They set up calendar and email integrations that have been a lifesaver for our business. Our marketing and lead engine just runs so I can focus on remodeling homes. 

The Work

Seeing real change and revenue growth

New Company Name & Brand Identity

Showcased their high-end service offerings with all new logos, style guides, images, and templates.

Sales Collateral

We designed and printed new business cards and other business collateral.

New Website

Created a fully customized WordPress website with new themes and plugins.

12 New Landing Pages

Optimized for paid media campaigns and continually tested for CRO. 

Analytics and Tracking

We set up analytics tracking, Google Tags, Google Analytics, and tracking pixels.

New Lead Magnets & Downloads

Created lead magnets and downloadables for prospective customers.

Email Campaigns

Set up marketing email automations complete with custom forms and CRM sales pipeline management

Technology Integrations

We set up email servers, website domains, calendar integrations, and other integrations.

SEO + Content Marketing

We kicked off longer-term strategies like search engine optimization and launching more local marketing channels.

Social Media Management

We set up a social media brand identify with videos and organic posts.

Video Strategy

We project managed, filmed, and edited custom video of client testimonials for YouTube and the website.

Google Ads

Re-launched Google Ads accounts with single keyword ad groups to service pages to improve conversions.

Facebook Ads

Published ads and created video and image ads for the campaigns.

Branded Automobile Wraps

Wrapped their fleet in brand wraps to create driving build boards for local awareness.

The Results

Seeing real change and revenue growth

0 %

Revenue Improvement in 90 days

0 %

Increase in Click-Through Rate

0 %

Decrease in Cost-Per-Acquisition

0 %

Increase in Lead Flow

The Process

The steps to success

We had multiple meetings to better understand Magnet Remodeling’s business process. From there, we found the best and most cost-effective email system and CRM system for his business.

2

We set up the marketing technology integrations, wrote the email lead nurturing campaigns, and set the email nurturing cadence to go out automatically in their email system. We wrote and designed a sequence of emails that build value for Magnet’s services, while also encouraging people to move down the sales pipeline.

3

Next, we worked on creating the website from planning it, writing all the copy, designing it, and launching a well-designed website for search engines and for humans.

The Feedback

Testimonial from Magnet Remodel’s Owner, Adrian Eslava

We are busier than we have ever been before! I can't imagine where our business would be without their help and expertise. We didn’t even know this was possible until we started working with them. We've doubled in revenue in just a few months of working together! I absolutely recommend Ellison Ellery Consulting! You can't do any better!!
Adrian Eslava
CEO of Magnet Remodeling, Home Service Company
Adrian-Eslava
The Recap

Full list of activities competed

Within only three months of kicking off the relationship, we were able to execute all of these marketing initiatives:

New Company Name and Brand Identity

Showcased their high-end service offerings with all new logos, style guides, images, and templates.

Google Ads

Re-launched Google Ads accounts with single keyword ad groups to service pages to improve conversions.

Facebook Ads

Published ads and created video and image ads for the campaigns.

Technology Integrations

We set up email servers, website domains, calendar integrations, and other integrations.

12 New Landing Pages

Optimized for paid media campaigns and continually tested for CRO. 

Branded Automobile Wraps

Wrapped their fleet in brand wraps to create driving build boards for local awareness.

New Website

Created a fully customized WordPress website with new themes and plugins.

Video Strategy

We project managed, filmed, and edited custom video of client testimonials for YouTube and the website.

Local SEO

Optimized Google My Business profiles to be found locally.

New Lead Magnets and Downloads

Created lead magnets and downloadables for prospective customers.

Social Media Management

We set up a social media brand identify with videos and organic posts.

Email Campaigns

Set up marketing email automations complete with custom forms and CRM sales pipeline management

Sales Collateral

We designed and printed new business cards and other business collateral.

Analytics and Tracking

We set up analytics tracking, Google Tags, Google Analytics, and tracking pixels.

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