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The Problem
A local business with no digital marketing
When we started with Magent, they did not have a strong online presence. Their website was filling their need to have a website, serving no other purpose. It provided no lead generation at all. Luckily, they were ready to invest in their online presence so that they could see real revenue growth!
We modernized Magnet’s entire business allowing them to double their revenue targets in under 60 days
We kicked off longer-term strategies like search engine optimization and launching more local marketing channels.
At the 90 day mark, we tripled their revenue and they are still scaling!
Adrian Eslava
CEO & Project Manager, Magnet Remodeling
We started working with Ellison Ellery Consulting a few months ago, and they were able to create a new website for us, truck wrap our entire fleet, a new Google Ad account which is doing stellar for us, Facebook ads, new blog posts, email campaigns, and etc. I’m amazed at how responsive and fast they are!
They were able to evaluate our business and add in marketing automation because they knew the nature of our business. They set up calendar and email integrations that have been a lifesaver for our business. Our marketing and lead engine just runs so I can focus on remodeling homes.Â
The Work
Seeing real change and revenue growth
Mood Board
New Company Name & Brand Identity
Showcased their high-end service offerings with all new logos, style guides, images, and templates.
Sales Collateral
We designed and printed new business cards and other business collateral.
New Website
Created a fully customized WordPress website with new themes and plugins.
12 New Landing Pages
Optimized for paid media campaigns and continually tested for CRO.Â
Analytics and Tracking
We set up analytics tracking, Google Tags, Google Analytics, and tracking pixels.
New Lead Magnets & Downloads
Created lead magnets and downloadables for prospective customers.
Email Campaigns
Set up marketing email automations complete with custom forms and CRM sales pipeline management
Technology Integrations
We set up email servers, website domains, calendar integrations, and other integrations.
SEO + Content Marketing
We kicked off longer-term strategies like search engine optimization and launching more local marketing channels.
Social Media Management
We set up a social media brand identify with videos and organic posts.
Video Strategy
We project managed, filmed, and edited custom video of client testimonials for YouTube and the website.
Google Ads
Re-launched Google Ads accounts with single keyword ad groups to service pages to improve conversions.
Facebook Ads
Published ads and created video and image ads for the campaigns.
Branded Automobile Wraps
Wrapped their fleet in brand wraps to create driving build boards for local awareness.
The Results
Seeing real change and revenue growth
Revenue Improvement in 90 days
Increase in Click-Through Rate
Decrease in Cost-Per-Acquisition
Increase in Lead Flow
The Process
The steps to success
We had multiple meetings to better understand Magnet Remodeling’s business process. From there, we found the best and most cost-effective email system and CRM system for his business.
We set up the marketing technology integrations, wrote the email lead nurturing campaigns, and set the email nurturing cadence to go out automatically in their email system. We wrote and designed a sequence of emails that build value for Magnet’s services, while also encouraging people to move down the sales pipeline.
Next, we worked on creating the website from planning it, writing all the copy, designing it, and launching a well-designed website for search engines and for humans.
The Feedback
Testimonial from Magnet Remodel’s Owner, Adrian Eslava
We started working with Ellison Ellery Consulting a few months ago and they helped us double our revenue in just a few months of working together!
They designed a new website for us, truck wrapped our entire fleet, created a new Google Ad account, ran Facebook ads, managed our blog, ran email campaigns, and so much more.
I appreciate how quick and responsive they are.
They evaluated our business and our marketing needs to help create a strategy tailored to us. Our marketing and lead engine just runs so I can focus on remodeling homes.
We are busier than we have ever been before! I can't imagine where our business would be without their help and expertise.
I absolutely recommend Ellison Ellery Consulting. You can't do any better!
Adrian Eslava
CEO & Project Manager at Magnet Remodeling
The Recap
Full list of activities competed
Within only three months of kicking off the relationship, we were able to execute all of these marketing initiatives:
New Company Name and Brand Identity
Showcased their high-end service offerings with all new logos, style guides, images, and templates.
Google Ads
Re-launched Google Ads accounts with single keyword ad groups to service pages to improve conversions.
Facebook Ads
Published ads and created video and image ads for the campaigns.
Technology Integrations
We set up email servers, website domains, calendar integrations, and other integrations.
12 New Landing Pages
Optimized for paid media campaigns and continually tested for CRO.Â
Branded Automobile Wraps
Wrapped their fleet in brand wraps to create driving build boards for local awareness.
New Website
Created a fully customized WordPress website with new themes and plugins.
Video Strategy
We project managed, filmed, and edited custom video of client testimonials for YouTube and the website.
Local SEO
Optimized Google My Business profiles to be found locally.
New Lead Magnets and Downloads
Created lead magnets and downloadables for prospective customers.
Social Media Management
We set up a social media brand identify with videos and organic posts.
Email Campaigns
Set up marketing email automations complete with custom forms and CRM sales pipeline management
Sales Collateral
We designed and printed new business cards and other business collateral.
Analytics and Tracking
We set up analytics tracking, Google Tags, Google Analytics, and tracking pixels.
