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How to Crush Your 2024 Digital Marketing Budget and Future-Proof Your Business

Many companies sacrifice the success of their long-term goals by overspending on pointless campaigns in pursuit of short-term results. They end up not generating enough leads, failing to convert the leads they do get, and they’re left wondering what went wrong.

That's why you need to be strategic when it comes to your marketing budget!

Watch the Webinar On-Demand

Here's a sneak peek. (Just for you.)

Take a minute to hear from Renee Seltzer, this webinar’s host, about the topics that are covered in this comprehensive event.

About the Host, Renee Seltzer

• Founder and CEO of Ellison Ellery

• 20+ Years in Marketing Consulting

• Mother to 3 Wonderful Children

• Consultant + Public Speaker

• Fractional CMO

Topics that will be included...

3 steps to take before you start budgeting

Have you been going about planning your budget all wrong? Follow this simple process to avoid common pitfalls, ensure your dollars are allocated properly, and make the most of your digital marketing budget for 2023.

1) How to allocate your budget for digital marketing

Not every marketing tactic is going to apply to your business. Don't waste money on tactics; spend strategically according to your buyers' behavior.

2) Focus on your biggest challenges

Buyer behavior has changed. Customers are smarter, more decisive, and more autonomous than ever. The latest consumer trends will most likely affect your spend on IT, MarTech, and CRO activities.

3) The 70/20/10 Rule

Is your budget top-heavy, risk-averse, or cloned from last year? Learn how to divvy up your budget using this simple rule of thumb.

And More...

Get Your 2023 Strategic
Digital Marketing Budget Template
Free Download!

Don't Forget to Use Our Free Template

Are you still nervous budgeting for 2023? Don't be — we've got you covered!

Download our free digital marketing budget template.

This fully customizable google sheet is broken down into eight fully-linked budget pages:

MASTER budget
Product budget
Content budget
Paid ads budget
Public relations budget
Branding & creative budget
Website redesign budget
Events budget

Want to Dive Deeper into Budgeting?

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Renee takes her time to ensure that the job is done right and that she gathers as much intelligence about your own team and their work product along with how it maps to competitor offerings. She knows the higher education sector and enrollment and marketing space quite well.

Matt Hillman

President, Wiley Education Services

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About Us

We’re a marketing and growth agency. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.

Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers, producing predictable leads, and generating revenue.