Content Marketing That Combines Art And Analytics
With a strong content strategy in place, you can strategically attract your ideal audience and watch them grow from strangers into loyal customers.
Start delivering natural content
that educates and converts
Content Marketing can seem like a daunting and complex process with a high learning curve. It’s difficult to know where to start, how to reach your target audience, what story to tell, and how to analyze data to make improvements. What channel should you focus on? Where are your ideal buyers going for resources? With the right strategy in place that targets your ideal audience, you can make your content work for you and guide leads along the buyer’s journey.
Every stage in Content Marketing, from understanding your buyers’ personas to knowing which content channels and content stories will be most effective, is critical to master before moving on to the next — and that’s where we come in. We’ll help you build out a robust Content Marketing strategy and create compelling content that converts.
Our Approach To Content Marketing
Generating Consistent Traffic
Do you know where your buyers are coming from? Whether they find you via search engines, social media, podcasts, or a thousand other possible channels, we identify top pipelines and revenue sources — then build a strategy around that system.
Defined Buyer’s Journey
It all starts with your ideal buyer’s persona. What motivates them and what do they desire? We’ll explore the awareness, consideration, and decision stages to help determine what content your ideal buyer would need and at what time.
Creating Compelling Content
We create content so compelling and original it’ll leave your consumers thinking they need to act fast otherwise they’ll get left out. Whether it’s educational blog posts, share-worthy social media copy, creative infographics, or must-have lead magnets, your audience should feel the FOMO.
Analyzing the Results
Every piece of content needs a clear purpose and system of measurement in order to meet your goals. With the right content management technology in place, our team can help elevate your KPIs to the next level. We know how to make the most of HubSpot and can’t wait to show you.
The EEC Difference
Our team consists of marketing veterans, advertising professionals, paid media wizards, inbound marketers, Gen Z-ers, and storytellers. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.
Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers.
We have the technical know-how needed to execute campaigns, craft end-to-end digital experiences, and drive more traffic, leads, and revenue to your business — but know-how only takes an agency so far. That’s why we’ve also cultivated our soft skills (like listening, critical thinking, and a good amount of common sense) to make us a well-rounded partner you actually want to meet with on a regular basis.
Our Process for Content Marketing
Marketing Performance Assessment
We’ll do a comprehensive assessment of your marketing funnel and performance with the goal of finding areas of opportunity. We lean on our diverse experience while strategizing how we can take your marketing efforts to the next level and drive you more revenue.
- Assessing your current marketing efforts
- Noting areas of opportunity
- Comparing you with your competitors
- Meet to discuss our findings
Strategic Planning
Aligning your goals with our strategy, we’ll use our data-driven approach to create a strategic plan for how your marketing can begin to generate more leads and revenue.
- Establishing your sales goals and KPIs
- Creating a roadmap with milestones
- Agreeing on objectives and deliverables
Execution Phase
After we’ve agreed on a strategic plan, we’ll set the plan in motion. Expect true transformation and exciting results while we execute our strategic plan.
- Submitting agreed upon deliverables
- Creating and running campaigns
- Communicating with your team
- Adjusting campaigns and strategy as needed
Testing & Reporting
Our process doesn’t stop once we’ve accomplished the deliverables. We constantly test the success of our initiatives and tweak as needed, also providing your team with insightful reports about the results of our work.
- Testing for optimization and troubleshooting
- Reporting on project/campaign success
Maintenance & Training Resources
We’ll make sure all campaigns and initiatives keep running smoothly (and driving you revenue!) during the maintenance stage. And, because you can never stay too ahead of the curve, we’ll provide you with timely, relevant, and actionable training resources to keep your team up to speed.
- Creating new content as needed
- Maintaining campaigns and initiatives
- Aggregating and sharing helpful training resources
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Schedule a brief discovery call to receive a complimentary consultation for your business.
