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Higher Education Consulting to Help You Solve Your Biggest Challenges
Modernize your enrollment process or take your programs online with our expertise.
Drive more prospective students to your school.
Our goal is to get actionable insights on why your college is losing prospective students, has lower than expected enrollments or re-enrollments, or has bad online reviews — and our research will be anchored to your business problems and/or opportunities.
Universities hire us to help them:
- Provide programmatic research on which programs to launch online
- Evaluate their capabilities before launching online programs and provide expertise to help go online
- Audit their marketing and enrollment process and provide recommendations on how to improve their marketing strategy and budget allocation
- Secret shop their enrollment process against a set of competitors to see how they compare
- Re-imagine their enrollment process to reduce the friction and improve their yield, from inquiry to start
- Reduce their summer melt with lead nurturing strategies and communication strategy
- Introduce and set up CRMs and integrations
- Evaluate a school group before an investment firm purchases it
- Run lead generation services including SEO, PPC, paid social media, etc.
- Provide other specific consulting services, including branding strategy and execution, writing OPM and marketing service RFPs, and evaluating their agencies to ensure the school is getting the best value and work from the agency
Convert prospective students to enrollments
Each consulting project will have different goals and outcomes. Consulting projects can include:
We evaluate your marketing efforts and enrollment process to provide recommendations on how the process flow, messaging, or marketing channels can improve.
Understanding how your new student onboarding experience can be improved to reduce drops and improve retention.
Evaluating your marketing department’s capabilities, staff hierarchy, and budget, providing recommendations on how to improve.
Consulting on how to offer online degrees, including the needed marketing and enrollment infrastructure.
Our Approach To Higher Ed Consulting
Understanding Your Goals and Outcomes
We are consultants at heart and our research will be anchored to your business problems and/or opportunities. Our goal is to get actionable insights on why your college is losing prospective students, has low enrollments, or has lower than expected re-enrollments.
Finding Your Story Through Our Research, Audit, and Evaluation
The bulk of our work will be spent on collecting the needed data points to solve for your objectives and desired outcomes. And, as storytellers, we look for the story within your data. We search for the meaning in your different systems, processes, and fragmented data.
Create Comprehensive Deliverables
After our research, we’ll put together a summary memo and summary presentation deck of our observations and diagnosis of what is causing your school’s problems, along with delivering a set of actionable recommendations regarding where you need to transform your marketing function or operations to unlock growth.
Present Actionable Findings
We look forward to sharing our findings with you and your team — this is the first step to real transformation. We’ll help you diagnose what can be causing lower than expected yield while also providing a set of recommendations that can be executed quickly to provide a more immediate impact on your next start, along with longer-term suggestions based on what other universities are doing and where consumer expectations are heading.
The EEC Difference
Our team consists of marketing veterans, advertising professionals, paid media wizards, inbound marketers, Gen Z-ers, and storytellers. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.
Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers.
We have the technical know-how needed to execute campaigns, craft end-to-end digital experiences, and drive more traffic, leads, and revenue to your business — but know-how only takes an agency so far. That’s why we’ve also cultivated our soft skills (like listening, critical thinking, and a good amount of common sense) to make us a well-rounded partner you actually want to meet with on a regular basis.
We’re more than an agency — we’re your Growth Partner.
We are a group of innovators rooted in the complexities of education — we know your jargon, and we know how challenging the education space can be. And we consider ourselves your growth partner.
While we’re a boutique agency, we deliver big results for universities and colleges. Our roots are in higher education lead generation and enrollment optimization with initiative strategies to improve yield. Our work has ranged from small private universities up to Tier 1 large state university systems — and everything in between.
Our Process for Higher Ed Consulting
Define Your Objectives
We solve business problems, but first, we need agreement on what business problem we are solving for.
Deliverables:
Strategic session to determine what decisions you are trying to make, so we can align our research to answer your business decisions.
Prepare Research Design
Get a detailed execution plan (roadmap) for how we can achieve your goals. Once you approve of the process we will continue to the next step.
Deliverables:
Custom Strategic Roadmap
Collect and Analyze Data
We kick off the project and gather the needed data over a given amount of time and then spend a few weeks pouring over the data to write up our insights and recommendations.
Deliverables:
Strategic session to review our insights and recommendations.
Present Findings
Now, we are excited to share our findings, insights, and recommendations.
The bulk of the project will be spent on drafting your summary deck of observations to diagnose what is causing lower than expected enrollments, along with delivering a set of actionable recommendations regarding where you need to transform your marketing, enrollment, or retention function to unlock growth.
Present Findings
Formal presentation of your action plan.
Execute Recommendations to Accelerate Growth
The time is now to apply the recommendations and watch your growth dramatically accelerate.
Deliverables:
- Set of actionable recommendations regarding where you need to transform your marketing function to unlock growth.
- We will help you capture hidden pockets of growth.
- We will Identify the most valuable path to revenue.
- We will show you how to forge deeper bonds with prospective students.
- We will identify pockets of waste where you are getting a low return on your marketing investment.
- We will show you how to have marketing be a major driver for growth.
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Schedule a brief discovery call to receive a complimentary consultation for your business.
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About Us
We’re a marketing and growth agency. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.
Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers, producing predictable leads, and generating revenue.
Helpful Resources
Get In Touch
- Orlando, FL 32814
- ContactUs@EllisonEllery.com
- (407) 803-4618
Schedule a Quick Introductory Call
Schedule a brief discovery call to receive a complimentary consultation for your business.
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