...

Higher Ed Consulting

Higher Education Consulting to Help You Solve Your Biggest Challenges

Modernize your enrollment process or take your programs online with our expertise.

Higher Ed Consulting

Drive more prospective students to your school.

Our goal is to get actionable insights on why your college is losing prospective students, has lower than expected enrollments or re-enrollments, or has bad online reviews — and our research will be anchored to your business problems and/or opportunities.

Universities hire us to help them:

  • Provide programmatic research on which programs to launch online 
  • Evaluate their capabilities before launching online programs and provide expertise to help go online
  • Audit their marketing and enrollment process and provide recommendations on how to improve their marketing strategy and budget allocation
  • Secret shop their enrollment process against a set of competitors to see how they compare 
  • Re-imagine their enrollment process to reduce the friction and improve their yield, from inquiry to start 
  • Reduce their summer melt with lead nurturing strategies and communication strategy 
  • Introduce and set up CRMs and integrations 
  • Evaluate a school group before an investment firm purchases it
  • Run lead generation services including SEO, PPC, paid social media, etc. 
  • Provide other specific consulting services, including branding strategy and execution, writing OPM and marketing service RFPs, and evaluating their agencies to ensure the school is getting the best value and work from the agency

Convert prospective students to enrollments

Each consulting project will have different goals and outcomes. Consulting projects can include: 

We evaluate your marketing efforts and enrollment process to provide recommendations on how the process flow, messaging, or marketing channels can improve.

Understanding how your new student onboarding experience can be improved to reduce drops and improve retention.  

Evaluating your marketing department’s capabilities, staff hierarchy, and budget, providing recommendations on how to improve.

Consulting on how to offer online degrees, including the needed marketing and enrollment infrastructure. 

Our Approach To Higher Ed Consulting

SHAPES
PHOTO_1

Understanding Your Goals and Outcomes

We are consultants at heart and our research will be anchored to your business problems and/or opportunities. Our goal is to get actionable insights on why your college is losing prospective students, has low enrollments, or has lower than expected re-enrollments.

PHOTO_2

Finding Your Story Through Our Research, Audit, and Evaluation

The bulk of our work will be spent on collecting the needed data points to solve for your objectives and desired outcomes. And, as storytellers, we look for the story within your data. We search for the meaning in your different systems, processes, and fragmented data.

PHOTO 3

Create Comprehensive Deliverables

After our research, we’ll put together a summary memo and summary presentation deck of our observations and diagnosis of what is causing your school’s problems, along with delivering a set of actionable recommendations regarding where you need to transform your marketing function or operations to unlock growth.

PHOTO 4

Present Actionable Findings

We look forward to sharing our findings with you and your team — this is the first step to real transformation. We’ll help you diagnose what can be causing lower than expected yield while also providing a set of recommendations that can be executed quickly to provide a more immediate impact on your next start, along with longer-term suggestions based on what other universities are doing and where consumer expectations are heading.

The EEC Difference

Our team consists of marketing veterans, advertising professionals, paid media wizards, inbound marketers, Gen Z-ers, and storytellers. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.

Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers. 

 We have the technical know-how needed to execute campaigns, craft end-to-end digital experiences, and drive more traffic, leads, and revenue to your business — but know-how only takes an agency so far. That’s why we’ve also cultivated our soft skills (like listening, critical thinking, and a good amount of common sense) to make us a well-rounded partner you actually want to meet with on a regular basis.

EEC Team
RENEE_S

Getting Clarity On Your Burning Questions

Within every organization, the team is tasked with answering tough questions as to why their competitors are outperforming them, or why their enrollment yield is lower than expected, or if their marketing dollars and resources are being allocated the best way.
Through our consulting engagements, we get to the heart of your burning questions and get them answered. Most importantly, you will be able to make decisions and necessary changes from this research.
We follow a thorough methodology and document our entire process so you can feel confident in presenting our finds to your Board of Trustees.

Your University Needs Outside Expertise

University team members are often already so busy servicing students and supporting the university that they need outside consulting to help them accomplish these projects quickly. We are able to apply the learns from over 250 consulting projects, and through that lens, we are able to provide recommendations and insights.
Dylan
ANNA

Working Outside Your Org Structure

We are able to uncover insights spanning different departments, which are often too challenging for schools to do on their own. We are able to create better student enrollment experiences or new student onboarding experiences because we are untethered to departments and personalities.

Reaching Your Goals with Data-Driven Strategy

We’ve been doing diagnostic marketing for 20 years — we dig into the data, ask the right questions, tap into trends, and gather insights to clarify your story and find your throughline.
Having worked with universities just like yours, we have gathered valuable insights that we will share with you. We are also firm believers that you can’t improve what you don’t measure, so we carefully track your results to help you achieve your goals.
Our goal is to make qualitative studies more data-driven so you can feel confident to act on the findings.
OLGA

We’re more than an agency — we’re your Growth Partner.

We are a group of innovators rooted in the complexities of education — we know your jargon, and  we know how challenging the education space can be.  And we consider ourselves your growth partner.

While we’re a boutique agency, we deliver big results for universities and colleges. Our roots are in higher education lead generation and enrollment optimization with initiative strategies to improve yield. Our work has ranged from small private universities up to Tier 1 large state university systems — and everything in between.

Our Process for Higher Ed Consulting

Define Your Objectives

We solve business problems, but first, we need agreement on what business problem we are solving for.

Deliverables:

Strategic session to determine what decisions you are trying to make, so we can align our research to answer your business decisions.

EEC Process 1

Prepare Research Design

Get a detailed execution plan (roadmap) for how we can achieve your goals. Once you approve of the process we will continue to the next step.  

Deliverables:

Custom Strategic Roadmap

Collect and Analyze Data

We kick off the project and gather the needed data over a given amount of time and then spend a few weeks pouring over the data to write up our insights and recommendations. 

Deliverables:

Strategic session to review our insights and recommendations.

EEC Process 4

Present Findings

Now, we are excited to share our findings, insights, and recommendations. 

The bulk of the project will be spent on drafting your summary deck of observations to diagnose what is causing lower than expected enrollments, along with delivering a set of actionable recommendations regarding where you need to transform your marketing, enrollment, or retention function to unlock growth.

Present Findings

Formal presentation of your action plan.

Execute Recommendations to Accelerate Growth

The time is now to apply the recommendations and watch your growth dramatically accelerate.

Deliverables:

EEC Process 5
PHOTO SENIOR

How are your Graphic Design efforts
contributing to your company’s growth?

Schedule a brief discovery call to receive a complementary consultation for your business.