Improve your Enrollment Process with Mystery Shopping
Mystery shopping allows you to understand your enrollment process and uncover possible areas of friction. You can’t fix what you’re not aware is broken.
Understand the Areas of Friction in Your Enrollment Process
Mystery shopping can be one of the more insightful and actionable projects your university can pursue. Mystery shopping allows you to understand your enrollment process and uncover possible areas of friction. You can’t fix what you’re not aware is broken.
While it’s important to know what has happened to cause lower than expected enrollments and why– it’s even more important to get insights on how to fix these issues to drive up your enrollment yield and tuition revenue. Let us help you solve your most pressing enrollment challenges, now.
While we’re a boutique agency, we deliver big results. Our roots are in higher education lead generation and enrollment optimization with initiative strategies to improve yield. We work with private small universities up to Tier 1 large state university systems, and everything in between.
Our Approach To Higher Education Mystery Shopping
Understanding Your Goals and Outcomes
We are consultants at heart and our mystery shopping efforts will be anchored to your business problems and/or opportunities. Our goal is to get actionable insights on why your college is losing prospective students, has low enrollments, or has lower than expected re-enrollments.
Finding Your Story Through Our Research, Audit, and Evaluation
The bulk of our work will be spent on collecting the needed data points to solve for your objectives and desired outcomes. And, as storytellers, we look for the story within your data. We search for the meaning in your different systems, processes, and fragmented data.
Create Comprehensive Deliverables
After completing our mystery shopping, we’ll put together a summary memo and summary presentation deck of our observations and diagnosis of what is causing your school’s problems, along with delivering a set of actionable recommendations regarding where you need to transform your marketing function or operations to unlock growth.
Present Actionable Findings
We look forward to sharing our findings with you and your team — this is the first step to real transformation. We’ll help you diagnose what can be causing lower than expected yield while also providing a set of recommendations that can be executed quickly to provide a more immediate impact on your next start, along with longer-term suggestions based on what other universities are doing and where consumer expectations are heading.
The EEC Difference
Our team consists of marketing veterans, advertising professionals, paid media wizards, inbound marketers, Gen Z-ers, and storytellers. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.
Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers.
We have the technical know-how needed to execute campaigns, craft end-to-end digital experiences, and drive more traffic, leads, and revenue to your business — but know-how only takes an agency so far. That’s why we’ve also cultivated our soft skills (like listening, critical thinking, and a good amount of common sense) to make us a well-rounded partner you actually want to meet with on a regular basis.
We’re more than an agency — we’re your Growth Partner.
We are a group of innovators rooted in the complexities of education — we know your jargon, and we know how challenging the education space can be. And we consider ourselves your growth partner.
While we’re a boutique agency, we deliver big results for universities and colleges. Our roots are in higher education lead generation and enrollment optimization with initiative strategies to improve yield. Our work has ranged from small private universities up to Tier 1 large state university systems — and everything in between.
An In-depth review of your Admissions Process
We document your Admissions chase which can be a combination of phone calls, emails, conversations, and even campus visits, and then compare it with the set of competitors. For our clients, we can produce 40-100 pages of observations and recommendations on how to adjust your process to improve conversion rates and yield.
Our Process for Mystery Shopping
Define Your Objectives
During our kick-off call, we will identify if you want to mystery shop a variety of degree levels and if you want to mystery shop your competitors.
Deliverables:
A summary document outlining the business decisions you will need to make after receiving your report. This way we can make sure we are extracting the right information from the mystery shop.
Action Plan
Get a detailed execution plan (roadmap) for how we can achieve your goals, get list of competitors (if needed), and get a list of programs, degree levels, or business lines you would like to mystery shop.
Deliverables:
Custom Strategic Roadmap
Prepare Research Design
Before we begin mystery shopping, we complete the following.
Deliverables:
- A detailed execution plan (roadmap) for how we can achieve your goals.
- Develop mystery shop personas.
- We prepare to kick off the project and gather the needed data over a given amount of time and then spend a few weeks pouring over the data to write up our insights and recommendations.
Collect and Analyze Data
In this phase, the bulk of the project will be spent on drafting your summary deck of observations to diagnose what is causing lower than expected enrollments, along with delivering a set of actionable recommendations regarding where you need to transform your marketing, enrollment, or retention function to unlock growth.
Execute Recommendations to Accelerate Growth
The time is now to apply the recommendations and watch your growth dramatically accelerate.
Deliverables:
- Set of actionable recommendations regarding where you need to transform your marketing function to unlock growth.
- We will help you capture hidden pockets of growth.
- We will Identify the most valuable path to revenue.
- We will show you how to forge deeper bonds with prospective students.
- We will identify pockets of waste where you are getting a low return on your marketing investment.
- We will show you how to have marketing be a major driver for growth.
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