Conversational Marketing

Conversational Marketing

Be There For Your Customers 24/7 With Conversational Marketing

Satisfy your customers’ pressing questions and needs with convenient two-way communication — even when you can’t be there.

Let's chat about your conversational marketing strategy

Communicate with your buyers anywhere in the world, at any time

Traditional online forms and FAQs aren’t cutting it — and the conventional way of speaking with customers and prospects during business hours no longer provides satisfaction. We now live in a world where on-demand services are taking over and raising buyers’ expectations.

Your team probably doesn’t have the bandwidth (or desire) to work around the clock and answer questions on-demand from website visitors. That’s why letting chatbots take the conversational marketing reins can be a gamechanger: you’ll always be there to help guide your buyers down the funnel … even when you can’t be there. Start leveraging this growing technology to give your team the opportunity to spend more time on what they do best

Our Approach to Conversational Marketing

Comprehensive Lead Generation Audit

Our team will perform a deep-dive audit of your existing lead generation capture to potentially add conversational marketing along with what you are currently doing to drive more leads. We can also implement conversational bots to your site on top of other existing communication paths.

Powerful Chatbots

We’ll leverage our sophisticated tools and resources to build chatbots for your business (that will work alongside your team) to satisfy your buyers’ needs instantaneously. And we’ll help you anticipate what your buyers need to make a purchase and set up automated conversation flows accordingly — ensuring their needs are taken care of and your mind is at ease.

Targeted Engagement

Our team can create targeted conversation flows that provide selective recommendations to help educate, build trust, and send a clear next step — all curated around your buyers’ wants and needs.

Actionable Insights and Analytics

Chatbots provide your business the unique opportunity to ask site visitors questions to collect important data. Behavioral data can help you better understand your buyers’ intentions and the insights from these analytics can take your business to the next level.

The EEC Difference 

Our team consists of marketing veterans, advertising professionals, paid media wizards, inbound marketers, Gen Z-ers, and storytellers. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.

Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers. 

 We have the technical know-how needed to execute campaigns, craft end-to-end digital experiences, and drive more traffic, leads, and revenue to your business — but know-how only takes an agency so far. That’s why we’ve also cultivated our soft skills (like listening, critical thinking, and a good amount of common sense) to make us a well-rounded partner you actually want to meet with on a regular basis.

Selling With Your Story

Clarifying your message through brand storytelling is the key to truly engaging your customers.
...And we help your customers become the heroes of their own stories. We make sure all of your marketing efforts are fueled by your story, helping to build meaningful relationships and expedite the buyer’s journey. And we ensure both your marketing and sales teams are completely aligned on your brand’s story so that it shines through in each step of your funnel.

Bringing Customers to You With Inbound Marketing Strategy and Tactics

Buyers are now in control — the days of chasing leads are gone.
Inbound Marketing attracts your leads in a world where they feel like they’re being chased down — we make it all about the customer. Our strategy is driven by first providing your leads with value before expecting them to commit to the sale. And, because your Inbound Marketing is only as good as the leads it generates, we make sure your funnel is completely optimized for when your leads do decide to take the next step.

No More Random Acts of Marketing

We don’t believe in random acts of marketing.
By conducting in-depth research to define your audience and understand their true desires, we help you reach, attract, and retain high-quality, buyer ready customers with strong lead nurturing tactics.

Reaching Your Goals With Data-Driven Strategy

Having worked with companies just like yours, we have a store of valuable data insights that guide the way we do things.
We are also firm believers that you can’t improve what you don’t measure, so we carefully track your results — especially which ads, landing pages, content, (and more) lead to sales — to help you refine your marketing strategy.

Our Process For Conversational Marketing

Marketing Performance Assessment
Aligning your goals with our strategy, we’ll use our data-driven approach to create a strategic plan for how your marketing can begin to generate more leads and revenue.

- Establishing your main goals and KPIs
- Creating a roadmap with milestones
- Agreeing on objectives and deliverables
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Sales
Strategic Planning
Aligning your goals with our strategy, we’ll use our data-driven approach to create a strategic plan for how your marketing can begin to generate more leads and revenue.

-Establishing your main goals and KPIs
-Creating a roadmap with milestones
-Agreeing on objectives and deliverables
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Sales
Success
Execution Phase
After we’ve agreed on a strategic plan, we’ll set the plan in motion. Expect true transformation and exciting results while we execute our strategic plan.

- Submitting agreed upon deliverables
- Creating and running campaigns
- Communicating with your team
- Adjusting campaigns and strategy as needed
3
Success
Testing & Reporting
Our process doesn’t stop once we’ve accomplished the deliverables. We constantly test the success of our initiatives and tweak as needed, also providing your team with insightful reports about the results of our work.

- Testing for optimization and troubleshooting
- Reporting on project/campaign success
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Maintenance & Training Resources
We’ll make sure all campaigns and initiatives keep running smoothly (and driving you revenue!) during the maintenance stage. And, because you can never stay too ahead of the curve, we’ll provide you with timely, relevant, and actionable training resources to keep your team up to speed.

- Creating new content as needed
- Maintaining campaigns and initiatives
- Aggregating and sharing helpful training resources
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Marketing Agency Services

How are your Conversational Marketing efforts contributing to your company’s growth?

Schedule a brief discovery call to receive a complementary consultation for your business.