Email Marketing & Lead Nurturing

Email Marketing & Lead Nurturing

Drastically Improve Conversions By Launching Lead Nurturing Campaigns

Automated lead nurturing sequences that lighten your sales team’s workload, ensuring no one falls through the cracks and helping your leads turn into sales-ready opportunities.

Let's chat about your email marketing & lead nurturing strategy
Text Email Marketing Agency Services

A strong lead nurturing strategy helps cultivate relationships, builds value for your product or service and moves people down the sales pipeline

It’s time to take a load off of your sales team’s backs and generate deeper connections with more qualified leads. Only 3-5% of buyers are ready to buy now. This means your business needs to pivot it’s strategy to keep leads engaged until they are ready to buy.

Take advantage of lead nurturing automation to help you meaningfully connect with your leads — work smarter, not harder, and outperform your competitors. Connecting your prospects with the information they need creates the ultimate win-win scenario, and it starts with a strong database and automation workflow.

Our Approach to Lead Nurturing

Streamlined Contact Management

We help you move forward with a clean database that leaves behind dormant leads and time wasters. With an organized CRM, your sales team will get more time with qualified leads you’d love to do business with.

Defined Buyer’s Journey

It all starts with your ideal buyer’s persona. What motivates them and what do they desire? We’ll explore the awareness, consideration, and decision stages to help determine what content your ideal buyer would need and at what time.

Powerful Automation Software

With the right software in place, you can have automated workflows that streamline campaigns with easy management. Let technology do the work of delivering the right content at the right time. With our HubSpot and Active Campaign expertise, we measure the success of your lead nurturing campaigns to help your business reach revenue goals faster.

Smarter Email Marketing

Segmented email marketing has been proven to be a critical component of any lead nurturing strategy. After you have a strong database and your buyer’s journey is defined, we’ll leverage these insights to deploy targeted email workflows to match your leads’ stage in the sales funnel.

The EEC Difference 

Our team consists of marketing veterans, advertising professionals, paid media wizards, inbound marketers, Gen Z-ers, and storytellers. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.

Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers. 

 We have the technical know-how needed to execute campaigns, craft end-to-end digital experiences, and drive more traffic, leads, and revenue to your business — but know-how only takes an agency so far. That’s why we’ve also cultivated our soft skills (like listening, critical thinking, and a good amount of common sense) to make us a well-rounded partner you actually want to meet with on a regular basis.

Selling With Your Story

Clarifying your message through brand storytelling is the key to truly engaging your customers.
...And we help your customers become the heroes of their own stories. We make sure all of your marketing efforts are fueled by your story, helping to build meaningful relationships and expedite the buyer’s journey. And we ensure both your marketing and sales teams are completely aligned on your brand’s story so that it shines through in each step of your funnel.

Nurturing Buyers to Get Them More Sales Ready

Buyers are now in control — the days of chasing leads are gone.
Inbound Marketing attracts your leads in a world where they feel like they’re being chased down — we make it all about the customer. Our strategy is driven by first providing your leads with value before expecting them to commit to the sale. And, because your Inbound Marketing is only as good as the leads it generates, we make sure your funnel is completely optimized for when your leads do decide to take the next step.
We want to reduce your sales cycle time and help you close more deals.

Playing to Your Crowd

We don’t believe in random acts of marketing.
By conducting in-depth research to define your audience and understand their true desires, we help you reach, attract, and retain high-quality, buyer ready customers with strong lead nurturing tactics.
We do this by interviewing your sales, marketing, leadership teams, buyers and those who didn’t buy from you. We dig into what’s working and what isn’t and help you create a new communication cadence that drives more people through the sales pipeline, while reducing your time from lead to sale.

Reaching Your Goals With Data-Driven Strategy

Having worked with companies just like yours, we have a store of valuable data insights that guide the way we do things.
We are also firm believers that you can’t improve what you don’t measure, so we carefully track your results — especially which ads, landing pages, content, (and more) lead to sales — to help you refine your marketing strategy.

Our Process For Email Marketing/Lead Nurturing

Marketing Performance Assessment
We’ll do a comprehensive assessment of your marketing funnel and performance with the goal of finding areas of opportunity. We lean on our diverse experience while strategizing how we can take your marketing efforts to the next level and drive you more revenue.

- Assessing your current marketing efforts
- Noting areas of opportunity
- Comparing you with your competitors
- Meet to discuss our findings
1
Sales
Strategic Planning
Aligning your goals with our strategy, we’ll use our data-driven approach to create a strategic plan for how your marketing can begin to generate more leads and revenue.

- Establishing your main goals and KPIs
- Creating a roadmap with milestones
- Agreeing on objectives and deliverables
2
Sales
Success
Execution Phase
After we’ve agreed on a strategic plan, we’ll set the plan in motion. Expect true transformation and exciting results while we execute our strategic plan.

- Submitting agreed upon deliverables
- Creating and running campaigns
- Communicating with your team
- Adjusting campaigns and strategy as needed
3
Success
Testing & Reporting
Our process doesn’t stop once we’ve accomplished the deliverables. We constantly test the success of our initiatives and tweak as needed, also providing your team with insightful reports about the results of our work.
- Testing for optimization and troubleshooting
- Reporting on project/campaign success
4
Websites
Maintenance & Training Resources
We’ll make sure all campaigns and initiatives keep running smoothly (and driving you revenue!) during the maintenance stage. And, because you can never stay too ahead of the curve, we’ll provide you with timely, relevant, and actionable training resources to keep your team up to speed.

- Creating new content as needed
- Maintaining campaigns and initiatives
- Aggregating and sharing helpful training resources
5
Websites
Marketing Agency Services

How are your Lead Nurturing efforts contributing to your company’s growth?

Schedule a brief discovery call to receive a complementary consultation for your business.