Inbound Marketing

Inbound Marketing

Get Customers Coming To You With Inbound Marketing

Inbound Marketing is the better way to do business — provide your leads with value, and then introduce your product or service.

Let's chat about your inbound marketing strategy

Spend less time chasing leads. Go Inbound.

The average person is now estimated to encounter between 6,000 to 10,000 ads every single day

Our brains barely register ads unless they can capture our attention. Because the internet is filled with endless content vying for your ideal buyer’s attention, how can a business grow and scale?

Inbound marketing is a marketing strategy that doesn’t disrupt your audience like ads do. Inbound works best when you offer your buyers what they want: helpful content that answers their questions and solves their problems. 

We’ll help you develop a robust Inbound Marketing strategy so you can consistently attract new business, build a community, and increase revenue. And the best part? The leads come to you!

Our Approach to Inbound Marketing

Generating Consistent Traffic

Do you know where your buyers are coming from? Whether they find you via search engines, social media, podcasts, or a thousand other possible channels, we identify top pipelines and revenue sources — then build a strategy around that system.

Building Trust

Content that’s relatable and helpful paves the way for higher engagement and interest. With a bold creative content strategy, we’ll ramp up your sales and marketing activities with engaging content that smoothly moves your ideal buyers through the pipeline. From blogs and free downloadables, to social media posts and keyword-optimized content (SEO), we’ll help you rank higher in search to put the spotlight on your brand.

Thorough Data Cleansing

Your reports are only as accurate as your data. Your CRM needs a deep clean. We go deep to clean up your data so we can generate accurate insights. Then we develop a fully optimized strategy that caters to your business goals and ideal audience.

Scaling with Automation

You’re dedicated to seeing your business succeed, and so are we. That’s why we’ll free up valuable resources by building campaigns that convert so your employees can focus on what they do best. With our HubSpot expertise, we’ll pave the way for the powerful automation tools to streamline marketing tasks that were otherwise manual (or non-existent).

The EEC Difference 

Our team consists of marketing veterans, advertising professionals, paid media wizards, inbound marketers, Gen Z-ers, and storytellers. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.

Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers. 

 We have the technical know-how needed to execute campaigns, craft end-to-end digital experiences, and drive more traffic, leads, and revenue to your business — but know-how only takes an agency so far. That’s why we’ve also cultivated our soft skills (like listening, critical thinking, and a good amount of common sense) to make us a well-rounded partner you actually want to meet with on a regular basis.

Selling With Your Story

Clarifying your message through brand storytelling is the key to truly engaging your customers.
... And we help your customers become the heroes of their own stories. We make sure all of your marketing efforts are fueled by your story, helping to build meaningful relationships and expedite the buyer’s journey. And we ensure both your marketing and sales teams are completely aligned on your brand’s story so that it shines through in each step of your funnel.

Bringing Customers to You With Inbound Marketing Strategy and Tactics

Buyers are now in control — the days of chasing leads are gone.
Inbound Marketing attracts your leads in a world where they feel like they’re being chased down — we make it all about the customer. Our strategy is driven by first providing your leads with value before expecting them to commit to the sale. And, because your Inbound Marketing is only as good as the leads it generates, we make sure your funnel is completely optimized for when your leads do decide to take the next step.

No More Random Acts of Marketing

We don’t believe in random acts of marketing.
By conducting in-depth research to define your audience and understand their true desires, we help you reach, attract, and retain high-quality, buyer ready customers with strong lead nurturing tactics. Lead nurturing can work through email and text as well as re-messaging campaigns on Facebook, LinkedIn, Google, and more. We orchestrate well-thought-out campaigns across marketing and sales channels to create a seamless buyer’s experience that delights! ​

Reaching Your Goals With Data-Driven Strategy

Having worked with companies just like yours, we have a store of valuable data insights that guide the way we do things.
We are also firm believers that you can’t improve what you don’t measure, so we carefully track your results — especially which ads, landing pages, content, (and more) lead to sales — to help you refine your marketing strategy. And we also understand not everything can be attributed... but it’s still worth taking on creative endeavours, like a thought leadership strategy. We understand marketing is as much of a science as it is an art.

Selling With Your Story

Clarifying your message through brand storytelling is the key to truly engaging your customers.
... And we help your customers become the heroes of their own stories. We make sure all of your marketing efforts are fueled by your story, helping to build meaningful relationships and expedite the buyer’s journey. And we ensure both your marketing and sales teams are completely aligned on your brand’s story so that it shines through in each step of your funnel.

Bringing Customers to You With Inbound Marketing Strategy and Tactics

Buyers are now in control — the days of chasing leads are gone.
You now need to actually attract buyers into your funnel, building a long-term relationship with them so that they become more sales-ready over time. Our inbound strategy is driven by understanding your buyers’ pain points and what drives them to buy. We focus on providing value to your buyers first and making them more sales ready before engaging them to buy your product or service. Only 1-3% of buyers are ready to buy right now — we create a strategy to engage the other 97% until they’re ready.

No More Random Acts of Marketing

We don’t believe in random acts of marketing.
By conducting in-depth research to define your audience and understand their true desires, we help you reach, attract, and retain high-quality, buyer ready customers with strong lead nurturing tactics. Lead nurturing can work through email and text as well as re-messaging campaigns on Facebook, LinkedIn, Google, and more. We orchestrate well-thought-out campaigns across marketing and sales channels to create a seamless buyer’s experience that delights! ​

Reaching Your Goals With Data-Driven Strategy

Having worked with companies just like yours, we have a store of valuable data insights that guide the way we do things.
We are also firm believers that you can’t improve what you don’t measure, so we carefully track your results — especially which ads, landing pages, content, (and more) lead to sales — to help you refine your marketing strategy. And we also understand not everything can be attributed... but it’s still worth taking on creative endeavours, like a thought leadership strategy. We understand marketing is as much of a science as it is an art.

Our Process For Inbound Marketing

Marketing Performance Assessment
We’ll do a comprehensive assessment of your marketing funnel and performance with the goal of finding areas of opportunity. We lean on our diverse experience while strategizing how we can take your marketing efforts to the next level and drive you more revenue.

- Assessing your current marketing efforts
- Noting areas of opportunity
- Comparing you with your competitors
- Meet to discuss our findings
1
Sales
Strategic Planning
Aligning your goals with our strategy, we’ll use our data-driven approach to create a strategic plan for how your marketing can begin to generate more leads and revenue.

- Establishing your main goals and KPIs
- Creating a roadmap with milestones
- Agreeing on objectives and deliverables
2
Sales
Success
Execution Phase
After we’ve agreed on a strategic plan, we’ll set the plan in motion. Expect true transformation and exciting results while we execute our strategic plan.

- Submitting agreed upon deliverables
- Creating and running campaigns
- Communicating with your team
- Adjusting campaigns and strategy as needed
3
Success
Testing & Reporting
Our process doesn’t stop once we’ve accomplished the deliverables. We constantly test the success of our initiatives and tweak as needed, also providing your team with insightful reports about the results of our work.

- Testing for optimization and troubleshooting
- Reporting on project/campaign success
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Maintenance & Training Resources
We’ll make sure all campaigns and initiatives keep running smoothly (and driving you revenue!) during the maintenance stage. And, because you can never stay too ahead of the curve, we’ll provide you with timely, relevant, and actionable training resources to keep your team up to speed.

- Creating new content as needed
- Maintaining campaigns and initiatives
- Aggregating and sharing helpful training resources
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Marketing Agency Services

How are your Inbound Marketing efforts contributing to your company’s growth?

Schedule a brief discovery call to receive a complementary consultation for your business.