Get In Front Of Your Target Audience With Facebook And Instagram Ads
Let us help you create a strategy to get in front of your target customers with great ads management and creative.
Meet your customers where they already are.
Instagram and Facebook ads are “interrupting” ads. People usually go to Facebook or Instagram to see pictures of their friends, read the news, or do some humble bragging about their child. Rarely does someone get on social media with the desire to be sold to.
All ads presented on your audience’s Facebook and Instagram feeds are interrupting their scroll, and most get scrolled right past — meaning yours need to stand out! Utilizing Facebook and Instagram ads can be a very effective marketing medium to drive more leads and revenue for your business — if they’re done right. We pair our research of your audience’s deepest desires with engaging, entertaining ads that break through the clutter.
We’ve learned all the ins and outs of running ads. We know how to test and adjust your social media creative, your audience segmentation, and your landing pages to optimize your accounts continuously and get you the results you’re after and then some.
We don’t leave it and forget it! We are constantly tweaking your campaigns, creating new ad creative, and testing ad copy to grow your business more revenue from this channel.
Our Approach To Facebook and Instagram Ads
Compelling Ad Creative
These days your ad creative has to be amazing to break through the clutter. You have just 3 seconds to hook your audience’s attention without sound. We have the design expertise and copywriting chops to make your ads so compelling your audience won’t be able to scroll past without taking a second look.
Strong Lead Nurturing
Your social media ads are only as good as the lead nurturing sequence that follows after a prospective buyer taps to learn more. We optimize your lead nurturing strategy so you can keep your audience’s attention hooked once you have it.
Tying into Your Strategy
Instagram and Facebook ads will only be one slice of your strategy pie. We help tie your social media ad efforts into your overall marketing strategy so that everything works cohesively and nothing falls through the cracks. Driving the click and lead is one part, then we help businesses convert that lead into a sale.
Goal-Driven Campaigns
All of your ad campaigns should be run with a clear focus. Whether it’s to boost brand awareness, drive more leads, or promote your products, we help you plan and execute goal-driven campaigns that see results.
The EEC Difference
Our team consists of marketing veterans, advertising professionals, paid media wizards, inbound marketers, Gen Z-ers, and storytellers. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.
Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers.
We have the technical know-how needed to execute campaigns, craft end-to-end digital experiences, and drive more traffic, leads, and revenue to your business — but know-how only takes an agency so far. That’s why we’ve also cultivated our soft skills (like listening, critical thinking, and a good amount of common sense) to make us a well-rounded partner you actually want to meet with on a regular basis.
Our Approach To Facebook and Instagram Ads
Marketing Performance Assessment
We’ll do a comprehensive assessment of your marketing funnel and performance with the goal of finding areas of opportunity. We lean on our diverse experience while strategizing how we can take your marketing efforts to the next level and drive you more revenue.
- Assessing your current marketing efforts
- Noting areas of opportunity
- Comparing you with your competitors
- Meet to discuss our findings
Strategic Planning
Aligning your goals with our strategy, we’ll use our data-driven approach to create a strategic plan for how your marketing can begin to generate more leads and revenue.
- Establishing your sales goals and KPIs
- Creating a roadmap with milestones
- Agreeing on objectives and deliverables
Execution Phase
After we’ve agreed on a strategic plan, we’ll set the plan in motion. Expect true transformation and exciting results while we execute our strategic plan.
- Submitting agreed upon deliverables
- Creating and running campaigns
- Communicating with your team
- Adjusting campaigns and strategy as needed
Testing & Reporting
Our process doesn’t stop once we’ve accomplished the deliverables. We constantly test the success of our initiatives and tweak as needed, also providing your team with insightful reports about the results of our work.
- Testing for optimization and troubleshooting
- Reporting on project/campaign success
Maintenance & Training Resources
We’ll make sure all campaigns and initiatives keep running smoothly (and driving you revenue!) during the maintenance stage. And, because you can never stay too ahead of the curve, we’ll provide you with timely, relevant, and actionable training resources to keep your team up to speed.
- Creating new content as needed
- Maintaining campaigns and initiatives
- Aggregating and sharing helpful training resources
How are your Facebook and Instagram Ads efforts
contributing to your company’s growth?
Schedule a brief discovery call to receive a complimentary consultation for your business.
