Get In Front Of Your Target Audience With Google Ads
Oftentimes a keyword strategy doesn’t cut it when it comes to quick results — see an immediate boost in your traffic and leads with paid search.
You deserve better results from your Google Ads
Trying to make Google Ads work for your business can be challenging and time-consuming. Your campaigns can fluctuate drastically from week to week, making it difficult to tell if you’re doing it right. And most agencies would try to figure out your audience over time by bidding on different keyword phrases that don’t actually work for your business.
We don’t take the “throw-a-noodle-at-the-wall-and-see-if-it-sticks” approach. We do a deep-dive into your website analytics, Google Console and competitor review to see which keywords people are using to find your website — all with the goal of clarifying your business’s value proposition and your customer’s desires. Then we use the insights we’ve gathered in our bidding and optimizing strategy to turn your Google Ads account into a profit engine.
We often design new landing pages, and follow up communication sequences to ensure you can close the leads you are receiving to make this a profitable channel for your business.
Our Approach To Google Ads
Understanding Your Buyers
We perform in-depth research to get to the heart of your buyers’ desires. Running ads without first performing research is like shouting into the wind — you’ll never be heard! After pinpointing your buyers’ desires, we’ll use the insights we’ve gathered in our bidding strategy and keyword selection.
Focusing on Performance
We don’t care only about the initial leads or sales from your Google Ads — we care about the overall return on advertising spend and, most importantly, your revenue growth. We’re a performance-focused agency at our core, so our goal is always to drive you more predictable profits.
Continually Optimizing
Your campaigns can fluctuate on a weekly basis for a wide variety of reasons — such as what your competitors are doing at any given time. We know that what may have worked last week might not work next week. We’re committed to a process of continual optimization so that your Google Ads are always giving you bang for your buck.
Clarifying Your Message
Having lack of clarity in your business’s messaging can be one of the biggest roadblocks to paid search success. We’re experienced storytellers and can help you define what pain points you’re solving for your customers to help bring clarity to your business’s message — and then we lead with it in our strategy.
The EEC Difference
Our team consists of marketing veterans, advertising professionals, paid media wizards, inbound marketers, Gen Z-ers, and storytellers. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.
Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers.
We have the technical know-how needed to execute campaigns, craft end-to-end digital experiences, and drive more traffic, leads, and revenue to your business — but know-how only takes an agency so far. That’s why we’ve also cultivated our soft skills (like listening, critical thinking, and a good amount of common sense) to make us a well-rounded partner you actually want to meet with on a regular basis.
Our Process For Google Ads
Marketing Performance Assessment
We’ll do a comprehensive assessment of your marketing funnel and performance with the goal of finding areas of opportunity. We lean on our diverse experience while strategizing how we can take your marketing efforts to the next level and drive you more revenue.
- Assessing your current marketing efforts
- Noting areas of opportunity
- Comparing you with your competitors
- Meet to discuss our findings
Strategic Planning
Aligning your goals with our strategy, we’ll use our data-driven approach to create a strategic plan for how your marketing can begin to generate more leads and revenue.
- Establishing your sales goals and KPIs
- Creating a roadmap with milestones
- Agreeing on objectives and deliverables
Execution Phase
After we’ve agreed on a strategic plan, we’ll set the plan in motion. Expect true transformation and exciting results while we execute our strategic plan.
- Submitting agreed upon deliverables
- Creating and running campaigns
- Communicating with your team
- Adjusting campaigns and strategy as needed
Testing & Reporting
Our process doesn’t stop once we’ve accomplished the deliverables. We constantly test the success of our initiatives and tweak as needed, also providing your team with insightful reports about the results of our work.
- Testing for optimization and troubleshooting
- Reporting on project/campaign success
- Creating new content as needed
- Maintaining campaigns and initiatives
- Aggregating and sharing helpful training resources
Maintenance & Training Resources
We’ll make sure all campaigns and initiatives keep running smoothly (and driving you revenue!) during the maintenance stage. And, because you can never stay too ahead of the curve, we’ll provide you with timely, relevant, and actionable training resources to keep your team up to speed.
- Creating new content as needed
- Maintaining campaigns and initiatives
- Aggregating and sharing helpful training resources
How are your Google Ads efforts
contributing to your company’s growth?
Schedule a brief discovery call to receive a complimentary consultation for your business.
