Get More B2B Leads Using LinkedIn Ads
Partner with the #1 B2B social media platform to attract more leads and land more sales.
Put your product or services in front of professionals.
With over 660 million professionals and 30 million businesses, LinkedIn is an invaluable B2B/B2C ad platform for driving your business more leads. With 80% of the B2B leads generated from social media coming from LinkedIn, it’s important for you to create a strategy to reach your audience when they’re already in the headspace to do business.
And we know what works on LinkedIn (and what doesn’t). We lean on our B2B expertise to help maximize your LinkedIn ads to win more business by reaching the right audience at the right time with the right content. And we don’t stop with ads — we’ll help you develop a holistic LinkedIn strategy that puts you in front of your buyers and gains their trust.
Our Approach To LinkedIn Ads
Compelling Ad Creative
These days your ad creative has to be amazing to break through the clutter. You have just 3 seconds to hook your audience’s attention without sound. We have the design expertise and copywriting chops to make your ads so compelling your audience won’t be able to scroll past without taking a second look.
Leveraging Employee Advocacy
We’ll help you create a campaign to turn your employees into your strongest advocates, leveraging LinkedIn to unlock the full power of your employees’ networks. We’ll also encourage your employees to share your content, ask your executive team to mention your page, and re-share your employees’ best articles — all with the goal of driving broader engagement.
Holistic Thought Leadership Strategy
Running LinkedIn ads requires having a LinkedIn page — and it’s important for your page to really sell your business. We’ll make sure your page is completed and well-optimized before running your first ad. Going one step further, we’ll also help you develop a Thought Leadership Strategy so you can post compelling content that gets you in front of your buyers and builds their trust.
Targeting for Real Traction
We’ll run targeted ads based on your business data with LinkedIn’s powerful targeting features. LinkedIn’s targeting options help you re-engage with your website visitors with Website Retargeting, nurture prospects with Contact Targeting, and run account-based marketing (ABM) campaigns with Account Targeting.
The EEC Difference
Our team consists of marketing veterans, advertising professionals, paid media wizards, inbound marketers, Gen Z-ers, and storytellers. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.
Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers.
We have the technical know-how needed to execute campaigns, craft end-to-end digital experiences, and drive more traffic, leads, and revenue to your business — but know-how only takes an agency so far. That’s why we’ve also cultivated our soft skills (like listening, critical thinking, and a good amount of common sense) to make us a well-rounded partner you actually want to meet with on a regular basis.
Our Process for LinkedIn Advertising
Marketing Performance Assessment
We’ll do a comprehensive assessment of your marketing funnel and performance with the goal of finding areas of opportunity. We lean on our diverse experience while strategizing how we can take your marketing efforts to the next level and drive you more revenue.
- Assessing your current marketing efforts
- Noting areas of opportunity
- Comparing you with your competitors
- Meet to discuss our findings
Strategic Planning
Aligning your goals with our strategy, we’ll use our data-driven approach to create a strategic plan for how your marketing can begin to generate more leads and revenue.
- Establishing your sales goals and KPIs
- Creating a roadmap with milestones
- Agreeing on objectives and deliverables
Execution Phase
After we’ve agreed on a strategic plan, we’ll set the plan in motion. Expect true transformation and exciting results while we execute our strategic plan.
- Submitting agreed upon deliverables
- Creating and running campaigns
- Communicating with your team
- Adjusting campaigns and strategy as needed
Testing & Reporting
Our process doesn’t stop once we’ve accomplished the deliverables. We constantly test the success of our initiatives and tweak as needed, also providing your team with insightful reports about the results of our work.
- Testing for optimization and troubleshooting
- Reporting on project/campaign success
Maintenance & Training Resources
We’ll make sure all campaigns and initiatives keep running smoothly (and driving you revenue!) during the maintenance stage. And, because you can never stay too ahead of the curve, we’ll provide you with timely, relevant, and actionable training resources to keep your team up to speed.
- Creating new content as needed
- Maintaining campaigns and initiatives
- Aggregating and sharing helpful training resources
How are your LinkedIn Ads efforts
contributing to your company’s growth?
Schedule a brief discovery call to receive a complimentary consultation for your business.
