Get In Front Of Your Target Audience (And Get Trendy) With Tiktok Ads
Thanks to Gen Z, TikTok trends are taking over business — but TikTok is no joke when it comes to digital marketing.
Grow Your Brand. Grow Your Sales.
Jumping on the TikTok bandwagon might feel silly at first, but (even if it’s viral dances and funny filters) TikTok is no joke when it comes to digital marketing. With over 1 billion users worldwide and over 100 million monthly active users in the United States, you can be sure you’re going to reach your audience on TikTok — if you’re willing to be trendy.
TikTok overtakes YouTube for average watch time in US and UK
And we know what works on TikTok (and what doesn’t). We lean on our social media expertise (and our Gen Z team members!) to help maximize your TikTok ads to win more business by reaching the right audience at the right time with the right content. And we don’t stop with ads — we’ll help you develop a holistic TikTok strategy that puts engaging, entertaining content in front of your buyers and gains their trust by working with influencers and content creators.
Our Approach To TikTok Ads
Compelling Ad Content
These days your ad creative has to be amazing to break through the clutter — and, with an endless stream of available content, TikTok takes things to the next level. You have just 3 seconds to hook your audience’s attention without sound. We have the social media experience to make your TikTok content so compelling that your audience won’t be able to scroll past without watching a second (or third) time.
Working with Content Creators and Running Ads
TikTok is becoming a significant source of sales for brands. The survey found that 49% of TikTok users purchased a product after seeing it advertised, promoted, or reviewed at least once on the shortform video platform. Let us create your TikTok ad campaigns and see your profits soar, while connecting and deepening relationships with GenZ
Robust TikTok Content Strategy
Running TikTok ads requires having a TikTok profile — and it’s important for your profile to really sell your business. We’ll make sure your profile is completed and well-optimized before running your first ad. Going one step further, we’ll also help you develop a Robust TikTok Content Strategy so you can post compelling, entertaining content that gets you in front of your buyers and builds their trust.
Boosting Your Star-Quality Content
TikTok features Spark Ads, a native ad display format, which allows you to boost your own organic posts or relevant user-generated content posted by your customers in the “For You” feed — giving you the opportunity to reach prospective customers with ads that don’t look like ads. We’ll also help you take advantage of TikTok’s brand takeovers, branded effects, and branded hashtags.
The EEC Difference
Our team consists of marketing veterans, advertising professionals, paid media wizards, inbound marketers, Gen Z-ers, and storytellers. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.
Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers.
We have the technical know-how needed to execute campaigns, craft end-to-end digital experiences, and drive more traffic, leads, and revenue to your business — but know-how only takes an agency so far. That’s why we’ve also cultivated our soft skills (like listening, critical thinking, and a good amount of common sense) to make us a well-rounded partner you actually want to meet with on a regular basis.
Our Process for TikTok Ads
Marketing Performance Assessment
We’ll do a comprehensive assessment of your marketing funnel and performance with the goal of finding areas of opportunity. We lean on our diverse experience while strategizing how we can take your marketing efforts to the next level and drive you more revenue.
- Assessing your current marketing efforts
- Noting areas of opportunity
- Comparing you with your competitors
- Meet to discuss our findings
Strategic Planning
Aligning your goals with our strategy, we’ll use our data-driven approach to create a strategic plan for how your marketing can begin to generate more leads and revenue.
- Establishing your sales goals and KPIs
- Creating a roadmap with milestones
- Agreeing on objectives and deliverables
Execution Phase
After we’ve agreed on a strategic plan, we’ll set the plan in motion. Expect true transformation and exciting results while we execute our strategic plan.
- Submitting agreed upon deliverables
- Creating and running campaigns
- Communicating with your team
- Adjusting campaigns and strategy as needed
Testing & Reporting
Our process doesn’t stop once we’ve accomplished the deliverables. We constantly test the success of our initiatives and tweak as needed, also providing your team with insightful reports about the results of our work.
- Testing for optimization and troubleshooting
- Reporting on project/campaign success
Maintenance & Training Resources
We’ll make sure all campaigns and initiatives keep running smoothly (and driving you revenue!) during the maintenance stage. And, because you can never stay too ahead of the curve, we’ll provide you with timely, relevant, and actionable training resources to keep your team up to speed.
- Creating new content as needed
- Maintaining campaigns and initiatives
- Aggregating and sharing helpful training resources
How are your TikTok Ads efforts
contributing to your company’s growth?
Schedule a brief discovery call to receive a complimentary consultation for your business.
