Supply Your Sales Reps With The Ultimate Deal-closing Tools
Sales enablement so seamless your customers won’t be able to say no.
Optimize your content to break
through the digital noise.
Buyers are becoming increasingly skeptical, doing their research before making a purchasing decision. With fierce competition, your sales team needs the best tools, insights, and content in order to rise above the rest and keep prospects coming back for more.
We’ll help you develop an inventory of resources and tools for your sales reps to help them turn more prospects into customers. With your marketing and sales teams aligned and a comprehensive sales enablement strategy in motion, get ready to see your sales take off!
Our Approach To Sales Enablement
Integrating Powerful Software
We connect all of your sales and marketing efforts into one tool with HubSpot’s CRM. You’ll have full visibility into your sales pipeline, deal tracking, and lead generation all in a single convenient location.
Developing a Hero Strategy
Our team will develop a series of buyer personas and help you answer the question: “How can you make your customers the hero of their story?” We’ll define what problem of theirs you’re solving with your product or service. Then we’ll devise a strategy that speaks to these audiences through sales content, resources, and tools.
Bridging Departmental Gaps
Between your messaging and sales strategy, there may be missing links preventing your reps from being able to sell confidently and efficiently. Correcting these gaps, and any gaps among your marketing and sales teams, will elevate and strengthen your brand even further.
Optimizing Sales Content
We’ll explore what resources you already have and identify what gaps you might need to fill to achieve a repository fit for your sales team. And we’ll keep your marketing team involved to help give your sales content the makeover it needs.
The EEC Difference
Our team consists of marketing veterans, advertising professionals, paid media wizards, inbound marketers, Gen Z-ers, and storytellers. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.
Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers.
We have the technical know-how needed to execute campaigns, craft end-to-end digital experiences, and drive more traffic, leads, and revenue to your business — but know-how only takes an agency so far. That’s why we’ve also cultivated our soft skills (like listening, critical thinking, and a good amount of common sense) to make us a well-rounded partner you actually want to meet with on a regular basis.
Our Process For Sales Enablement
Sales Performance Assessment
We’ll do a comprehensive assessment of your sales funnel and performance with the goal of finding areas of opportunity. We lean on our diverse experience while strategizing how we can take your sales efforts and processes to the next level, driving you more consistent leads and revenue.
- Assessing your current sales efforts and processes
- Noting areas of opportunity
- Mystery shopping your reps
- Evaluating your sales enablement materials
- Evaluating your metrics and tracking capabilities
Strategic Planning
Aligning your sales goals with our strategy, we’ll use our data-driven approach to create a strategic plan for how your sales team and processes can begin to generate more leads and revenue.
- Establishing your sales goals and KPIs
- Creating a roadmap with milestones
- Agreeing on objectives and deliverables
Lead Management
After we’ve agreed on a strategic plan, we’ll set the plan in motion. Expect true sales transformation, seamless lead management, and exciting results while we execute our strategic plan.
- Submitting agreed upon deliverables
- Optimizing your sales funnel and pipeline
- Communicating with your sales team
Testing & Reporting
Our process doesn’t stop once we’ve accomplished the deliverables. We constantly test the success of our initiatives and tweak as needed, also providing your team with insightful reports about the results of our work.
- Testing for optimization and troubleshooting
- Reporting on project/campaign success
- Creating new sales enablement materials
- Testing new cadences and channels
Maintenance & Training Resources
We’ll make sure your sales team is well-equipped (and driving you revenue!) and your processes are optimized during the maintenance stage. And, because you can never stay too ahead of the curve, we’ll provide you with timely, relevant, and actionable training resources to keep your sales team up to speed.
- Creating new content as needed
- Maintaining campaigns and initiatives
- Aggregating and sharing helpful training resources
How are your Sales Enablement efforts
contributing to your company’s growth?
Schedule a brief discovery call to receive a complimentary consultation for your business.
