Conversion Rate Optimization

Conversion Rate Optimization

Turn Your Website Into A Conversion Machine Using Testing And Strategy

You work so hard to get people to land on your page. We’ll help you make sure they’ll want to stay!

Let's chat about your CRO strategy
Conversion Rate Optimization

Start maximizing your long-term revenue growth by optimizing for conversions

Your business is probably spending a ton of money and effort to drive people to your website and landing pages. However most of your visitors leave your website without showing interest in your business. Why does this happen? The culprit: complicated, confusing, and unconvincing web pages.

With our conversion rate optimization (CRO) experience, we’ll focus on how to best engage your visitors and convert them into leads so they can get started on their buyer’s journey. We orchestrate seamless digital experiences, removing friction in your process with the goal of growing the revenue coming from your website.

Increasing your conversion rates requires discovering what’s ideal for your audience: ideal…. headlines, copy, images, form lengths, value propositions, and CTA and the language around your CTAs. How do we fix these issues? The short answer ― testing and more testing!

Our Approach to Conversational Marketing

Supercharging Your Calls to Action (CTAs)

Testing and improving your CTAs can have a huge impact on how many leads your website is generating —and, chances are, your costs are only going up. To stay competitive, you need to better optimize your website and landing pages with specific, compelling CTAs — something we know exactly how to do.

Identifying and Removing Friction

We use a variety of testing and optimization techniques to get to the heart of what’s causing people to leave your website, never to visit again. Once identifying any friction, we come up with a solution and test variations to find the winning combinations.

Perfecting Your Landing Pages

Most sales happen through landing pages — make sure yours are a good first salesperson for your business. We test storytelling, videos, copy variations, form variations, CTAs, and length to continuously improve your landing pages’ conversion rates.

Technical Optimization

Website speed can have a huge impact on your conversion rates — long loading times repel your customers! And other backend technical issues can also do a lot of damage to your conversion rates. We work to identify these issues and resolve them, and also to ensure your website is optimized for and performing well on mobile.

The EEC Difference 

Our team consists of marketing veterans, advertising professionals, paid media wizards, inbound marketers, Gen Z-ers, and storytellers. Marketing (and advertising) at its core is a personal medium, and we’re bringing the human factor back to an industry that often forgets it.

Our #1 promise is that we’ll always work to truly understand your business and your customers, with the goal of creating seamless digital experiences that will delight your prospective buyers. 

 We have the technical know-how needed to execute campaigns, craft end-to-end digital experiences, and drive more traffic, leads, and revenue to your business — but know-how only takes an agency so far. That’s why we’ve also cultivated our soft skills (like listening, critical thinking, and a good amount of common sense) to make us a well-rounded partner you actually want to meet with on a regular basis.

Selling with Your Story (Relevant Content Told Through Storytelling)

One of the biggest reasons people leave your website without converting is because they can’t easily tell if your page is relevant to them.
We make it easy for someone to skim your content through visuals, headlines, and great content layout. We believe the combination of storytelling and digital experiences goes a long way when it comes to improving conversion rates. And, we test multiple variations to find the combinations that resonate and drive results!

Improve Your User Experience (Technical Tweaks)

We work on all of the behind-the-scenes stuff to get your website ready to run conversion optimization testing, which in itself will increase your conversion rates.
As an example, if your website goes from a 1 second load time to a 5 second load time, the probability of someone bouncing goes up by 90%. We’ll work through all the technical issues to get your website capable of being a converting machine.

Playing to Your Crowd

We don’t believe in random acts of marketing.
By conducting in-depth research to define your audience and understand their true desires, we help you reach, attract, and retain high-quality, buyer-ready customers. Then we adjust your copy, visuals, headlines, forms, and CTAs to identify which combinations resonate the most and drive up the conversion rates.

Reaching Your Goals With Data-Driven Strategy

Having worked with companies just like yours, we have a store of valuable data insights that guide the way we do things.
We are also firm believers that you can’t improve what you don’t measure, so we carefully track your results to help you achieve your goals. We use a large variety of marketing technology tools to orchestrate a robust CRO strategy for you.

Our Process For CRO

Conversion Rate Performance Assessment
We’ll do a comprehensive assessment of your conversion rates across your website and landing pages with the goal of finding areas of opportunity. We lean on our diverse experience while strategizing what we can revise and test to supercharge your conversion rates, helping you to retain more leads and boosting your revenue.

- Assessing your current conversion rates, page elements, CTAs, etc.
- Noting areas of opportunity in your website and landing pages
- Identifying areas of friction in your funnel
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Friction Elimination Planning
After we’ve identified your website’s opportunities for improvement and areas of friction in your funnel, we’ll use our data-driven approach to begin planning your website’s CRO transformation.

- Establishing what we will test and revise
- Creating a roadmap with milestones
- Agreeing on objectives and deliverables
- Interviewing subject-matter experts
- Interviewing your buyers and those who didn’t buy from you
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Success
CRO Website Upgrades
After we’ve agreed on a CRO strategy, we’ll set the plan in motion. We’ll start implementing our CRO revisions and then test, test, test. Expect a steady increase in leads and true conversion rate transformation as we execute our strategic plan.

- Optimizing and testing your landing pages’ elements and CTAs
- Optimizing and testing your website’s elements and CTAs
- Troubleshooting + optimizing your website’s backend
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Success
Testing & Reporting
Our CRO process doesn’t stop once we’ve optimized your website and landing pages — CRO is a dynamic venture and is never truly “done.” We constantly test the success of your pages and CTAs and tweak as needed, also providing your team with insightful reports about the results of our CRO work.

- Testing all elements across your pages for conversion optimization
- Set up new hypothesis and test again
- Reporting on CRO success
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Maintenance & Training Resources
We’ll make sure all CRO initiatives keep running smoothly (and driving you more leads!) during the maintenance stage. And, because you can never stay too ahead of the curve, we’ll provide you with timely, relevant, and actionable CRO training resources to keep your team up to speed.

- Creating new optimized content as needed
- Maintaining and updating content
- Aggregating and sharing helpful training resources
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Marketing Agency Services

How are your CRO efforts contributing to your company’s growth?

Schedule a brief discovery call to receive a complementary consultation for your business.