Opportunity Cost: Why Marketing Needs to be a Bigger Part of Your Sales Strategy

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Aligning the weight between your sales and marketing teams is invaluable to achieving higher success rates. ⚖️

Buyers are looking for more and more independence when navigating the sales process, and marketers know how to appeal to a customer’s pain points and draw them in to learn more of their own accord.

Taking the weight off your sales people and redistributing it will do wonders for your conversion rate! 🌟

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