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What Is Content Strategy? Why You’re Ignored & How To Fix It

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We can’t stress the importance of having a good content strategy enough❗️

You can have the best-designed and well written content in the world, but if it isn’t backed by an intentional content strategy, the results won’t live up to the work you put into the creation process.

The route to success with your content strategy is to pay super close attention to your buyers.

What are their pain points, their motivations, and what does the buyer’s journey look like for them? 🛍

Hint: it should be as easy as possible for them to move down your marketing funnel. Ensure that everything is logical and well-rounded so that your customers always know the next step of the way. Tie every piece of content you create together, and create a story that resonates. Then watch your business start growing in no time! 🚀

All types of businesses, including colleges and universities, need to improve their content strategy drastically.

We’ve created several thought leadership articles around content strategy:

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