A value proposition details the value your brand offers the consumer over your competitors.
However, in order to stand out from the competition, you have to prioritize clarity over cleverness. While wordplay may help you showcase your brand’s unique personality, it will do you no good if the value is not immediately identifiable or your audience is confused by the message.
How you say something is just as important as what you’re saying. In order to effectively communicate with your audience, you have to solve a specific pain point and then decipher how best to get that value across to the viewer clearly.
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