It can be challenging to find the right Higher Education marketing agency. Whether you’re looking to boost your enrollments, increase your awareness, or streamline your student journey, you want to find a Higher Education marketing agency that aligns with both your goals and philosophy.
It can be difficult to find an agency that can provide you with transformational marketing, messaging, strategy all within your budget.
Do you need to write an RFP for your next project? Be sure to check out this article How to Write a Marketing RFP to Set You Up for A Successful Relationship and Outcome.
Plus, a video on how to write your RFP to match with a great agency.
That’s why choosing an agency to manage your higher ed marketing can be difficult. You need a competent marketing team that you can trust to manage your content, your message, and your aesthetic. These factors are what turn prospective students into applications, so it’s important that you see eye to eye with whichever agency you choose to work with.
In today’s world, the way you present yourself online greatly affects how students perceive your school, and where they choose to submit their applications.
No need to worry, we’re here to help you make a decision by highlighting some of the best higher ed marketing agencies across the country to make the process easier for your University.
*This list is in no particular order*
About the Higher Education Marketing Agency:
Ellison Ellery is a full-service higher education marketing agency. Their goal is to help universities clarify their value propositions, messaging, and strategy to attract and convert more students while helping the school scale effectively.
Their team consists of marketing veterans, advertising professionals, paid media wizards, Gen Z-ers, and inbound marketers that prioritize connecting with students in a meaningful, human way.
Together, they have the experience and expertise to execute effective digital marketing campaigns that express a university’s unique personality, features, and messaging.
- Brand Strategy and Execution
- Content Marketing and Strategy
- Email Marketing
- Digital Marketing
- Paid Advertising (Facebook/Instagram, LinkedIn, Google, TikTok)
- Search Engine Optimization
- Website and Landing Page Development
- Graphic Design/Branding
- Student Journey Mapping
- Inbound Marketing
- Fractional CMO
About the Higher Education Marketing Agency:
For over 26 years, MDT Marketing has been helping its clients develop successful marketing campaigns that showcase the brands’ personalities and effectively distribute their messages to help boost enrollments and brand awareness.
They want to inspire students to learn by creating education, marketing, and technology programs that improve lives and allow organizations to become truly innovative.
Services:
- Recruitment and Retention Solutions
- Digital Advertising
- Nurturing Solutions
- Data/Analytics
- Inquiry Management
- Call Tracking/Management
About the Higher Education Marketing Agency:
Education Dynamics is a results-driven organization that has been built to specifically serve the higher education industry. Since its inception, Education Dynamics has helped hundreds of schools connect with millions of prospective students across the globe.
For over 15 years, they have been determined to assist universities through their higher education marketing strategies to pair adult and non-traditional students with a school that matches their priorities and provides a meaningful educational experience.
Services:
- Marketing Services
- Inquiry Generation
- Success Coaching
- Intelligent Nurturing Solutions
- Enrollment Management
- Market Research
- Unigo
About the Higher Education Marketing Agency:
Based in San Diego California, Kanahoma is a boutique agency that serves all education institutes from k-12, colleges, universities, and Edtech companies/services. The foundation of their agency is to provide marketing solutions for the education industry, which has become more complex and competitive than ever before.
With decades of experience, Kanahoma has helped some of the nation’s top universities to provide first-class consulting, creative, and campaign management services. As a result, Kanahoma enables its clients to effectively grow their enrollments, boost their presence, and showcase their personalities in a personal way.
Services:
- Enrollment Consulting
- Marketing Consulting
- Market Research
- Brand Strategy
- Content Creation
- Web Development
- Campaign Development
- Paid Search/Social
- Digital Advertising
- SEO
- Social Media
- Data Analytics
About the Higher Education Marketing Agency:
Based in Westford, Massachusetts, Carnegie has been helping colleges create genuine connections with their students for over 35 years by fusing human psychology with marketing and enrollment innovation.
As an agency, they want to become an extension of your team, earn your confidence, and align with your goals as if they are their own. They take great pride in their partnerships and want to nurture long-lasting relationships with their clients, enthusiastically solving any challenge that is given to them.
Services:
- Brand Strategy
- Digital Marketing
- Enrollment Strategy
- Financial Aid Optimization
- Integrated Research
- Lead Generation
- Marketing Strategy
- Personality Assessment
- Web Development
About the Higher Education Marketing Agency:
Ologie takes a bold approach to education by creating campaigns that reflect the college’s personality and highlight the unique characteristics that put them a step above its competition.
Their process starts with carefully executed market research that adheres to the ever-changing priorities prospective students have in order to create a new, better educational experience for all.
Services:
- Research
- Branding
- Marketing
- Social Media
- Digital Campaigns
- Video Creation
About the Higher Education Marketing Agency:
Oho Interactive is a creative agency that specializes in higher education and healthcare marketing. Since 1998, OHO has been helping its clients elevate their prestige and grow their awareness.
With over 100+ awards won over the past 20 years, OHO has proven itself to be a top-notch agency that consistently provides lasting results to its clients.
Services:
- Website & CMS Design
- Digital Marketing
- Content Strategy
- User Research
- Marketing Assessment
About the Higher Education Marketing Agency:
Up&UP, a South Carolina-based marketing agency consists of high-level marketers who pride themselves on helping education leaders grow enrollments and overcome obstacles that prevent them from retaining and attracting the right students.
They believe that today’s education leaders should have the support they need to make bold decisions to elevate their brand and boost enrollment. However, with limited resources and higher costs, these achievements are becoming more challenging to achieve on their own.
Services:
- Brand Strategies
- Marketing Campaigns
- Web Experiences
About the Higher Education Marketing Agency:
Sextant marketing is all about finding custom solutions for their clients that provide proven results. Their vision is to match students with the right institution and attract the right kind of students to create the best learning experience for the parties.
Their strategies include future-focused, tech-forward management that allows their team to coordinate student recruitment, retention, and engagement successfully. Their seasoned team of experts works exclusively within the higher education industry to deliver digital strategies that are backed by data to give their clients the best possible results.
Services:
- Enrollment Management
- University Marketing
- Retention Services
- SEO Strategy
About the Higher Education Marketing Agency:
Working with some of the most prestigious schools such as MIT, Cornell, and the University of Chicago Medicine has cemented Primacy as a powerhouse in the higher education marketing industry. They use new technology and innovative thinking to solve the world’s newest and most challenging problems and provide their clients with results that make a significant impact.
Their approach is to create meaningful experiences through collaborative innovation that leaves a lasting impression on those who view their campaigns. Through the use of story mapping, they’re able to solve the most pressing pain points that may dissuade a student from choosing to enroll.
Services:
- Marketing Strategy
- Graphic Design/Branding
- Content Marketing
About the Higher Education Marketing Agency:
Simpson Scarborough’s sole mission is to build brands that put students first. They help colleges and universities create brands that inspire students because they believe that higher education shapes our collective future.
Originally based in Virginia, in 2020 they made the switch to become a fully remote agency, with employees working all over the country to provide universities with unique perspectives, proven strategies, and successful campaigns to deliver satisfying results for a variety of universities.
Services:
- Research/Analytics
- Brand Strategy
- Creative Assets
- Digital Assets
- Media/Marketing
About the Higher Education Marketing Agency:
Rowland is a Pennsylvania-based higher education agency that works on all facets of education marketing. They work with intention, skill, and humor to create digital and physical campaigns for universities that attract students and define their brand personality.
At Rowland, they believe that a campaign isn’t truly successful unless it aligns with the client’s personality, vision, and aspirations. Their method includes a collaborative approach so their clients are a part of the conversation from ideation to execution.
Services:
- Brand Analysis
- Digital Audit
- Creative Solutions
- Digital Assets
- Brand Strategy
- Discovery/Insights
About the Higher Education Marketing Agency:
Elliance is an all-around agency specializing in higher ed, B2B, Financial, and nonprofit marketing. They’ve worked with well-known universities such as UC Berkeley, Pepperdine University, and Georgia Tech, and provided them with sensational campaigns that helped shape their personality and contributed to their ongoing success.
While higher education isn’t their sole focus, they have doubled enrollments for the universities they represent, while also establishing themselves as industry leaders at speaking events such as CASE, NACCAP, and NAGAP.
Services:
- Branding
- Strategic Planning
- Demand Generation
- Inbound Marketing
- Digital Campaigns
- Search Marketing
- User Experience
- Creative Solutions
- Social Media
- Research
- Marketing Metrics
About the Higher Education Marketing Agency:
Since 2006, Gatesman has been evolving to produce proven, personal campaigns that have led to them becoming one of the most reputable agencies around. Their founder John Gatesman left the world of big agencies to create an agency that could perform all the same services as a big agency, but with bigger, more personal ideas executed by a smaller, highly efficient crew.
Their vision is to create a lasting legacy by fostering a business environment where creativity is king, curiosity is rewarded, and people are encouraged to think smarter. All of this is to achieve their mission to help schools and businesses grow by creating human connections, sparking conversations, using real emotion, and motivating actions to inspire every person they interact with.
Services:
- Content Creation
- Brand Strategy
- Copywriting
- Video/Animation Production
- Brand Identity
- Data/Analytics
- Digital Strategy/Execution
- Public Relations
- Social Media
- Performance Media
About the Higher Education Marketing Agency:
For over 26 years, MDT Marketing has been helping its clients develop successful marketing campaigns that showcase the brands’ personalities and effectively distribute their messages to help boost enrollments and brand awareness.
They want to inspire students to learn by creating education, marketing, and technology programs that improve lives and allow organizations to become truly innovative.
Services:
- Recruitment and Retention Solutions
- Digital Advertising
- Nurturing Solutions
- Data/Analytics
- Inquiry Management
- Call Tracking/Management
About the Higher Education Marketing Agency:
Education Dynamics is a results-driven organization that has been built to specifically serve the higher education industry. Since its inception, Education Dynamics has helped hundreds of schools connect with millions of prospective students across the globe.
For over 15 years, they have been determined to assist universities through their higher education marketing strategies to pair adult and non-traditional students with a school that matches their priorities and provides a meaningful educational experience.
Services:
- Marketing Services
- Inquiry Generation
- Success Coaching
- Intelligent Nurturing Solutions
- Enrollment Management
- Market Research
- Unigo
