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Higher Ed Consulting

Higher Ed Consulting

Higher Education Consulting to Help You Solve Your Biggest Challenges

Modernize your enrollment process or take your programs online with our expertise.

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Drive more prospective students to your school.

Our goal is to get actionable insights on why your college is losing prospective students, has lower than expected enrollments or re-enrollments, or has bad online reviews — and our research will be anchored to your business problems and/or opportunities.

Universities hire us to help them:

  • Provide programmatic research on which programs to launch online 
  • Evaluate their capabilities before launching online programs and provide expertise to help go online
  • Audit their marketing and enrollment process and provide recommendations on how to improve their marketing strategy and budget allocation
  • Secret shop their enrollment process against a set of competitors to see how they compare 
  • Re-imagine their enrollment process to reduce the friction and improve their yield, from inquiry to start 
  • Reduce their summer melt with lead nurturing strategies and communication strategy 
  • Introduce and set up CRMs and integrations 
  • Evaluate a school group before an investment firm purchases it
  • Run lead generation services including SEO, PPC, paid social media, etc. 
  • Provide other specific consulting services, including branding strategy and execution, writing OPM and marketing service RFPs, and evaluating their agencies to ensure the school is getting the best value and work from the agency

Convert prospective students to enrollments

Each consulting project will have different goals and outcomes. Consulting projects can include: 

We evaluate your marketing efforts and enrollment process to provide recommendations on how the process flow, messaging, or marketing channels can improve.

Understanding how your new student onboarding experience can be improved to reduce drops and improve retention.  

Evaluating your marketing department’s capabilities, staff hierarchy, and budget, providing recommendations on how to improve.

Consulting on how to offer online degrees, including the needed marketing and enrollment infrastructure. 

Our Approach to Higher Ed Consulting

Understanding Your Goals and Outcomes

We are consultants at heart and our research will be anchored to your business problems and/or opportunities. Our goal is to get actionable insights on why your college is losing prospective students, has low enrollments, or has lower than expected re-enrollments.

Finding Your Story Through Our Research, Audit, and Evaluation

The bulk of our work will be spent on collecting the needed data points to solve for your objectives and desired outcomes. And, as storytellers, we look for the story within your data. We search for the meaning in your different systems, processes, and fragmented data.

Create Comprehensive Deliverables

After our research, we’ll put together a summary memo and summary presentation deck of our observations and diagnosis of what is causing your school’s problems, along with delivering a set of actionable recommendations regarding where you need to transform your marketing function or operations to unlock growth.

Present Actionable Findings

We look forward to sharing our findings with you and your team — this is the first step to real transformation. We’ll help you diagnose what can be causing lower than expected yield while also providing a set of recommendations that can be executed quickly to provide a more immediate impact on your next start, along with longer-term suggestions based on what other universities are doing and where consumer expectations are heading.

The EEC Difference 

Over the past 20 years, we’ve done countless qualitative studies, technology evaluations, and set up usability and user-testing for schools. Over that time, we’ve amassed a unique set of skills and perspectives on students and technology. 

This is why our consulting clients have been coming back to us for the past 10 years and are constantly referring other schools to us.

We’re a full-service agency and we work to own your journey, always looking for ways to drive more qualified students into your enrollment funnel. We stay true to your through-line in everything we do, optimizing your entire enrollment process, revamping your marketing efforts, and reducing areas of friction to give you more loyal students who will want to refer their friends.

Sales Operations

Getting Clarity On Your Burning Questions

Within every organization, the team is tasked with answering tough questions as to why their competitors are outperforming them, or why their enrollment yield is lower than expected, or if their marketing dollars and resources are being allocated the best way.

Through our consulting engagements, we get to the heart of your burning questions and get them answered. Most importantly, you will be able to make decisions and necessary changes from this research.

We follow a thorough methodology and document our entire process so you can feel confident in presenting our finds to your Board of Trustees.

Conversational Marketing

Your University Needs Outside Expertise

University team members are often already so busy servicing students and supporting the university that they need outside consulting to help them accomplish these projects quickly. We are able to apply the learns from over 250 consulting projects, and through that lens, we are able to provide recommendations and insights.

Sequences and Playbooks

Working Outside Your Org Structure

We are able to uncover insights spanning different departments, which are often too challenging for schools to do on their own. We are able to create better student enrollment experiences or new student onboarding experiences because we are untethered to departments and personalities.

Reporting

Reaching Your Goals with Data-Driven Strategy

We’ve been doing diagnostic marketing for 20 years — we dig into the data, ask the right questions, tap into trends, and gather insights to clarify your story and find your throughline.

Having worked with universities just like yours, we have gathered valuable insights that we will share with you. We are also firm believers that you can’t improve what you don’t measure, so we carefully track your results to help you achieve your goals.

Our goal is to make qualitative studies more data-driven so you can feel confident to act on the findings.

We’re more than an agency — we’re your Growth Partner.

We are a group of innovators rooted in the complexities of education — we know your jargon, and  we know how challenging the education space can be.  And we consider ourselves your growth partner.

While we’re a boutique agency, we deliver big results for universities and colleges. Our roots are in higher education lead generation and enrollment optimization with initiative strategies to improve yield. Our work has ranged from small private universities up to Tier 1 large state university systems — and everything in between.

Our Process for Higher Ed Consulting

Define Your Objectives
We solve business problems, but first, we need agreement on what business problem we are solving for.

Deliverables:

Strategic session to determine what decisions you are trying to make, so we can align our research to answer your business decisions.
1
Sales
Prepare Research Design
Get a detailed execution plan (roadmap) for how we can achieve your goals. Once you approve of the process we will continue to the next step.  

Deliverables:

Custom Strategic Roadmap
2
Sales
Success
Collect and Analyze Data
We kick off the project and gather the needed data over a given amount of time and then spend a few weeks pouring over the data to write up our insights and recommendations. 

Deliverables:

Strategic session to review our insights and recommendations.
3
Success
Present Findings
Now, we are excited to share our findings, insights, and recommendations.

The bulk of the project will be spent on drafting your summary deck of observations to diagnose what is causing lower than expected enrollments, along with delivering a set of actionable recommendations regarding where you need to transform your marketing, enrollment, or retention function to unlock growth.

Deliverables:

Formal presentation of your action plan.
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Execute Recommendations to Accelerate Growth
The time is now to apply the recommendations and watch your growth dramatically accelerate.

Deliverables:

- Set of actionable recommendations regarding where you need to transform your marketing function to unlock growth.
- We will help you capture hidden pockets of growth.
- We will Identify the most valuable path to revenue.
- We will show you how to forge deeper bonds with prospective students.
- We will identify pockets of waste where you are getting a low return on your marketing investment.
- We will show you how to have marketing be a major driver for growth.
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Marketing Agency Services

How can our Higher Ed Consulting service contribute to your company’s growth?

Schedule a brief discovery call to receive a complementary consultation for your business.