How to Improve College Online Visibility through Local SEO (79 Local Online Directories)

Improve College Online Visibility with Local SEO

Increase your college local visibility and awareness with local SEO.

Find out why your college or university needs to proactively set up and manage your campus directory listings throughout the internet.

SEO is more cost-effective than paid advertising alone. As your website becomes more prominent in search results, it will gain visibility and attract more prospective students.

SEO is not meant to replace paid advertising, but it’s an added strategy to ensure your business brings in the right prospective students who can turn into future enrollments.

One way to improve your college or university’s visibility is to focus on local SEO. This is especially vital if your programs are on-ground or blended.

Keeping your campus location listings consistent and correct across the internet is the basis of local SEO.

How can your university focus on local SEO?

These days, just putting your info on your own website is not enough because Google uses multiple directories to cross-check and validate the name, address, phone number (NAP), and other business data.
That is why you need to manage your university contact information (NAP = name, address, phone number) data on various maps, apps, search engines, social networks, and vertical directories like Yelp, Citysearch, Foursquare, and the like.

As a starting point, have you claimed your Google Business profile? Should your college have a Google Business profile? Yes!!! Learn more about Google Business profiles.

Here is how to optimize your Google Business Profile.

Key Benefits of Local SEO for Colleges and Universities

  • Reach more prospective students
  • Improve brand awareness and visibility
  • Find prospective students searching for your campus location and/or programs
  • Increase your website traffic
  • Improve your website conversion rates
  • Bypass your competition (they may not know to optimize their local SEO giving you a competitive advantage)

Directories We Will Update For You*

Ellison Ellery will create directory profiles for each of your campus locations and distribute your information across each profile listed below. We will distribute your local business information to citation websites and ensure that your information is unified across all listings online.

In addition, we can help you create a standard operating procedure for your team to update your profiles with videos, new creative assets, and content, or our team at EEC can do this for you.

  • 2findlocal
  • 8coupons
  • ABLocal
  • Amazon Alexa
  • Apple
  • AroundMe
  • v2
  • Better Business Bureau – Feed
  • Bing
  • Central Index US
  • Citysearch
  • CitySquares
  • Cylex
  • D&B Database
  • DexKnows
  • DoorDash
  • eLocal
  • EZlocal
  • Facebook
  • Find Open
  • Foursquare
  • GoLocal247
  • Google Business Profile
  • HERE
  • HolidayCheck
  • HostMe
  • HotFrog
  • iBegin
  • iGlobal
  • Insider Pages
  • Instacart
  • Instagram
  • v2
  • LocalDatabase
  • LocalPages
  • LocalStack
  • MapQuest
  • Mapstr
  • MerchantCircle
  • My Local Services
  • n49
  • Navmii
  • NDrive
  • Nextdoor
  • Opendi
  • Pitney Bowes
  • Pointcom
  • Postmates
  • Property Capsule
  • SafeGraph
  • ShowMeLocal
  • Snapchat
  • Soleo
  • Superpages
  • tellows
  • TomTom
  • Top Rated Local
  • TripAdvisor
  • Tupalo
  • Uber
  • Uber Eats
  • Waze
  • Where To?
  • WiserAdvisor
  • Yahoo!
  • Yalwa
  • Yandex
  • YaSabe
  • YellowMoxie
  • YellowPagesDirectory
  • Yelp

How to Get Your University Listed in Local Directories

Schedule a call to discuss how Ellison Ellery can help your college or university expand its awareness and drive more enrollments. We offer technical SEO, on-page, content strategy and development, local SEO, and more.

Future-Proof Your University With Marketing Designed Exclusively For Higher Education

Need more enrollments? We’ll help you implement streamlined processes and marketing automation to increase your school’s revenue fast.

Specifically designed to drive enrollment and revenue for colleges and universities

How many digital marketing agencies can claim to have been working in higher education for almost two decades? The answer: not many.

*We can’t guarantee placement or that these directories will update your information, but we will distribute your information to these platforms. How these platforms update their directories is outside our control, but we have seen most of the platforms update within 30 days.

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Picture of Renee Seltzer

Renee Seltzer

Renee Seltzer is founder and CEO of Ellison Ellery Marketing & Growth Agency and has spent over 20 years helping companies grow their revenue. As a cross-functional marketing executive with extensive experience crafting messaging that compels and campaigns that convert, Renee understands marketing at its core and can deliver actionable solutions for every marketing or sales hang-up.

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Let us help your university grow with great marketing and storytelling!!

Schedule a brief discovery call to receive a complimentary consultation to discuss persona development, qualitative studies, or with help to execute your marketing and content strategy.

Our agency can help you set up your CRM, reimagine your enrollment communication strategy, and set up marketing automation.