Whether your business is looking for a brand refresh or you are developing a new business, you need to consider developing a full visual identity and not just a memorable name and logo.
Branding is no longer about merely catching the eye; it’s about carving a niche, fostering loyalty, and etching an indelible mark in the minds of consumers. That’s a tall order. Here is how you can do it. 👇👇
To navigate the paths of building a brand identity, first let’s walk through the distinct nuances between the terms “brand,” “branding,” and “brand identity” – often used interchangeably yet embody different aspects in the branding journey.
Once we have our lingo down, we will show you several great visual identity examples.
Breaking Down the Terminology
Brand
Historically, ” brand ” refered to the distinctive mark used by cattle ranchers to identify their livestock. Fast forward to modern times, a brand encompasses people’s collective perception of a company.
While the essence of branding has transcended its original meaning, one could say that a bit of the spirit is still alive – now forging connections over a cup of coffee rather than marking cattle.
Branding
Branding is the art and science of sculpting a brand through strategic marketing efforts. Echoing Jeff Bezos’ words, “It’s the impression that resonates with people about your company when you aren’t part of the conversation.”
Brand Identity
Brand identity is a cohesive blend of elements designed to evoke specific emotions in consumers when they engage with your brand.
It is akin to crafting the persona of your business, a tangible promise that extends to your clientele. It is a symphony of:
- Core values, mission, and vision
- Linguistic and textual narratives
- Visual interactions
Brand Patterns
Often an overlooked area in creating a brand’s visual identity, brand patterns offers more visual variety. Why add brand patterns? Patterns resonate with people.
Our minds are naturally inclined to recognize and retain patterns more efficiently. This attribute of relying on repeated visuals aids memory retention, a principle we actively employ while sculpting brand identities.
These cultivated patterns become integral to your brand and amplify the visual harmony that resonates with the audience.
The goal is to embellish the brand’s iconography and orchestrate a range of distinctive patterns to use in various ways throughout your marketing efforts. You want your branding to work across platforms, from your digital marketing efforts to real-world applications.
The repetitive use of the brand’s emblem or chosen graphical elements can leave a lasting impression on your customers and brand evangelists.
Notice how these patterns show up through their brand collateral.
These distinct patterns are memorable and firmly establish the brand identity in people’s minds, fostering a robust association.
The Importance of Brand Identity
Brand identity transcends superficial aspects, becoming vital for business growth and customer engagement. Here’s why it is pivotal in today’s business landscape:
- Cultivating Trust: A solid brand identity lays the groundwork for trust, forging long-lasting relationships with consumers.
- Business Personification: Your logo is more than a visual delight; it narrates the profound story behind your company’s mission and aspirations.
- Converting Impressions into Loyalty: A coherent brand identity serves as a blueprint for all brand extensions, steering casual observers into devoted followers.
- Narrating Your “Why”: In the quest for longevity, a brand must resonate on a deeper level, echoing its core values and mission unflinchingly.
- Customer Engagement & Retention: A brand identity steeped in trust and consistency not only attracts clientele but also nurtures them into becoming brand advocates.
I want to propel my brand’s potential by scheduling a discovery call.
Brand Identity Examples with Brand Patterns
Hamptons House
DoPaw
OneUp Project
OneUp and DoPaws are examples from Pink Pony Creative in New Zealand.
BrightSide
The Importance of Brand Identity
Brand identity transcends superficial aspects, becoming vital for business growth and customer engagement. Here’s why it is pivotal in today’s business landscape:
- Cultivating Trust: A solid brand identity lays the groundwork for trust, forging long-lasting relationships with consumers.
- Business Personification: Your logo is more than a visual delight; it narrates the profound story behind your company’s mission and aspirations.
- Converting Impressions into Loyalty: A coherent brand identity serves as a blueprint for all brand extensions, steering casual observers into devoted followers.
- Narrating Your “Why”: In the quest for longevity, a brand must resonate on a deeper level, echoing its core values and mission unflinchingly.
- Customer Engagement & Retention: A brand identity steeped in trust and consistency not only attracts clientele but also nurtures them into becoming brand advocates.
I want to propel my brand’s potential by scheduling a discovery call.
Dissecting a Brand Identity: A Case Study
Let’s delve deeper into several examples of how brand identity unfolds.
Western Carolina University Case Study
The strongest memories are emotion-based and the ones you remember the best.
Our goal with each university re-branding project is to convey and connect with your prospective and current students on an emotional level.
We dug into the data, asked the right questions, tapped into trends, gathered insights to clarify their story, and found their throughline in all the data we evaluated before tackling WCU COB’s brand redesign. This is where we created a new brand along with new brand patterns for the university. Read more about higher ed case study.
Starbucks: A Visual and Sensory Journey
Starbucks’ journey goes beyond the emblematic siren logo, extending to a well-rounded sensory experience. Here, we unravel the secrets behind its impactful brand identity:
- Logo Evolution – Starbucks’ green logo encapsulates nature, serenity, and well-being, fostering a sense of harmony in its consumers. Their audacious move in 2011 to remove the brand name from the logo symbolized their established rapport and recognition in the market.
- Immersive Experience – The brand fosters a sense of indulgence and rejuvenation, cementing its position as a luxury yet accessible haven. The earthy tones of their packaging, coupled with the pristine white cups, signal purity and a premium experience, fostering a trust that the beverage within meets the premium Starbucks standard.
Digging Deeper: Additional Brand Identity Examples
Macro Snacks
In collaborating with Macro Snacks, we aimed to intertwine the macronutrient-focused diet into the fabric of its brand identity. The integration of the “rule of thirds” into the logo not only mirrored the essential nutritional components but also symbolized the brand’s commitment to balanced health. Through vivacious packaging and a dynamic online presence, Macro Snacks emerged as a beacon of vibrancy and wellness, a narrative further amplified through its diverse color palette and snack offerings.
A&R Meridian: Home Builders Case Study
A&R Meridian needed a new brand identity and website to help prospective buyers trust them and want to buy one of their new construction homes. While A&R Meridian works with Realtors throughout the country, prospective home buyers do want to learn more about the builder of their home before buying it. Ellison Ellery was hired to help define A&R Meridian’s brand and develop a website worthy of showcasing A&R Merdian’s quality craftsmanship and definitive architecture.
Deliverables:
- New Brand Identity
- Logo Design
- Brand Pattern
- Website Design and Development
- Keyword Research
- Content Strategy and Writing
Learn more about A&R Meridian Brand Identity
The Monroe
As a beacon of elegance in Nashville’s Germantown, The Monroe has woven its brand identity to reflect the vibrancy and heritage of the locality. Its refined logo, minimalistic design elements, and arresting imagery epitomize class and durability, resonating with the modern yet timeless allure of Germantown.
Garuda DigiArts
We developed their brand identity, along with developing creative assets Garuda DigiArts can leverage to reach out to investors, and government agencies and enroll new students. These creative assets included logo creation, logo placement, and branded products to showcase their newly designed logo.
Garuda DigiArts Deliverables:
- New Brand Identity
- Logo Design
- Logo Variations
- Building and office signage
- Marketing collateral, stationary and more
- Branded products
Learn more about Garuda DigiArts Visual Identity Case Study
Casper
Oatly
You’re the Wurst!
What’s Next? Embarking On Your Brand Identity Journey
Embarking on a journey to craft a brand with longevity requires a robust and consistent visual identity system. And, this can’t be done by just creating a logo that the founders like.
Do you need a brand refresh or a new visual brand?
Chat with Ellison Ellery, Orlando Branding Agency. We also work with businesses throughout the US!
Transform Your Business with Our Exclusive Logo and Brand Identity Packages!
Are you on a mission to elevate your brand to unprecedented heights? Your search ends here!
A phenomenal logo isn’t just an emblem; it’s the gateway to forging enduring connections with your clientele, solidifying a formidable brand identity that resonates.
Here at Ellison Ellery, we are champions of cultivating visual identities that are not just aesthetically pleasing but are synonymous with growth and increased revenue for businesses.
Our team is committed to collaborating with you to craft a timeless logo and brand identity that reflects your brand’s essence, making you a powerhouse in your niche.
Fear not if budget constraints are a concern! We’ve structured our packages to accommodate all, ensuring your brand can establish a commanding presence in the market.
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Together, we can ignite a spark that transforms your brand’s vision into a captivating reality!
